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Self confidence is an important spice top life. Being confident can make ways for you and unlock opportunities.

While chasing your dreams stay confident in yourself, in your goals so much that discouragements or rejections can't bring you down.

The moment you start to believe in yourself, magic happens. Let your keyword for this week be 𝐂𝐎𝐍𝐅𝐈𝐃𝐄𝐍𝐂𝐄!!!

𝐑𝐞𝐭𝐚𝐢𝐥 𝐦𝐞𝐝𝐢𝐚: 𝐓𝐡𝐞 𝟑𝐫𝐝 𝐚𝐧𝐝 𝐛𝐢𝐠𝐠𝐞𝐬𝐭 𝐰𝐚𝐯𝐞 𝐨𝐟 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐚𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠

Retail media is the talk of the town and is exploding as we speak!

According to Insider Intelligence, US retail media ad spending will hit $45.15 billion in 2023, an increase of almost 20% over 2022. Growth will accelerate each year through 2027 when forecasted spend reaches $106.12 billion. But what is Retail Media all about?

Retail Media is an advertising where retailers are using their platforms to sell advertising space to brands who want to promote their products to shoppers. They are using their data on shopper's purchasing behavior to sell targeted advertising space to brands onsite, in-app, in-store and offsite.

Leading global retailers such as Carrefour strive towards becoming digital retail companies that place digital and data at the heart of all their operations. If we look at the growth forecast in the US advertising in Retail Media is expected to grow rapidly and for the first time since 2014, Google and Meta have less than 50% of the digital ad spend market share in the US.

Suddenly, everyone can be an ad network, and using digital ads on retailer websites is eye-catching and engages shoppers along the path to purchase from awareness to consideration to conversion.

Consumer expectations and technological possibilities are driving the change
The reason we see this happening now and accelerating so rapidly is due to a combination of changed shopping habits, ad cookies going away, and a rapid increase in direct-2-consumer channels.

We now have the right tools, great margins, and first-party data of shoppers.

Hundreds of retail media networks are launched in the last 2-3 years with impressive growth rates, but Europe is still behind.

The UK has the highest density but still few compared to US and Asia.

This will for sure change over the next two years.

𝐑𝐞𝐭𝐚𝐢𝐥 𝐌𝐞𝐝𝐢𝐚 𝐚𝐧𝐝 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐒𝐢𝐠𝐧𝐚𝐠𝐞
The future of retail media lies at the intersection of these two worlds and realities. Exactly how we can best solve this is not yet known, but a lot is happening, and it is happening fast. The only thing we know for sure is that digital signage is perfectly positioned in the middle of everything. By being the most relevant and currently the largest digital surface in the physical store, it has a unique position to collect and provide relevant information about — and to — customers, all with the goal to improve the overall experience.

Because that's exactly what it's all about in the end: an improved purchasing experience for the customer. To succeed in this requires a very good insight into and understanding of the individual customer. The goal is crafting a seamless experience, both online and offline, where all the information you encounter is relevant to you as an individual, whether it's marketing or not.

Retail media means personalized shopping. Everywhere and always. It also means that it is the future of all types of marketing and sales communication. This requires full insight and knowledge about your current, future, and potential customers.

With increasingly integrated solutions between physical and digital, and not least the rapid advancement of AI, it is a whole new world that is about to open.

𝐒𝐨𝐮𝐫𝐜𝐞: 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐒𝐢𝐠𝐧𝐚𝐠𝐞 𝐓𝐨𝐝𝐚𝐲

𝐇𝐎𝐖 𝐓𝐎 𝐌𝐀𝐊𝐄 𝐘𝐎𝐔𝐑 𝐁𝐑𝐀𝐍𝐃 𝐒𝐓𝐀𝐍𝐃 𝐎𝐔𝐓 𝐎𝐍 𝐒𝐎𝐂𝐈𝐀𝐋 𝐌𝐄𝐃𝐈𝐀

over the past years, social media has slowly surpassed the traditional means of communication and getting information and since the invention of the internet, a lot of businesses have had to move into the online space. The competition between these businesses has risen significantly and hence, the need to stand out.

Lucky for you, in this post, we'll talk about some of the things you can do to make your brand stand out.

𝐁𝐞 𝐃𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐭, 𝐁𝐞 𝐔𝐧𝐢𝐪𝐮𝐞:

For Your brand to stand out on social media, you have to strive to be different, and to be unique. Your uniqueness is what attracts people to your brand, it is what makes people wonder what the brand is about. Or who the face behind the brand is.

If you are a fashion designer, let your designs and dresses speak value to your audience. You should be able to design dresses that people can't help but stare at. Dare To Be Different!!

𝐆𝐞𝐭 𝐀 𝐁𝐫𝐚𝐧𝐝 𝐍𝐚𝐦𝐞:

Getting a brand name does not include names like amaka collections😂, James advertising company, or even Joseph's laundry 😂.

Names like the ones mentioned above, limit your brand. If you want a global brand, a brand that stands out, please avoid names like that. Your brand name should be unique, easy to remember, and attractive.

𝐆𝐞𝐭 𝐀 𝐁𝐫𝐚𝐧𝐝 𝐈𝐝𝐞𝐧𝐭𝐢𝐭𝐲:

A Brand Identity communicates what your business stands for, your vision, and your values. Therefore giving your audience an idea of what to expect when patronizing you. A Brand Identity can be done by a graphic designer and it is important you get your business registered before taking this step.

𝐁𝐞 𝐕𝐚𝐥𝐮𝐚𝐛𝐥𝐞:

Being valuable involves giving your audience a reason to keep coming back to you. You can be a motivation to your audience, and educate them on things relating to your brand, what you sell, or the service you render. Give them more than what they pay for.


𝘾𝙊𝙉𝘾𝙇𝙐𝙎𝙄𝙊𝙉: In all, it is very important that your audience trusts you. Be authentic, transparent, and consistent in serving them well.

As a business owner, understand that no business is perfect and no one has it all figured out.

Do not be scared of failure, push aside all of the "what ifs" and keep going

Learn from your mistakes and work on improving but never give up.

𝐏𝐄𝐑𝐒𝐈𝐒𝐓𝐄𝐍𝐂𝐄 𝐈𝐒 𝐖𝐇𝐀𝐓 𝐂𝐑𝐄𝐀𝐓𝐄𝐒 𝐄𝐗𝐂𝐄𝐋𝐋𝐄𝐍𝐂𝐄!!

𝐓𝐇𝐄 𝐏𝐎𝐖𝐄𝐑 𝐎𝐅 𝐓𝐇𝐄 𝐌𝐈𝐍𝐃 𝐈𝐍 𝐁𝐔𝐒𝐈𝐍𝐄𝐒𝐒 (𝐂𝐎𝐍𝐓'𝐃)

Self Discipline

If you want to scale-up regardless of what people have told or what you have experienced in the past you have to be disciplined. Self discipline is the ability to train oneself to do things in a controlled way. It is the ability to have control over your actions and your emotions, to stay motivated, consistent and persistent until you reach your goals.

Plato said "the first and best victory is to conquer self". Understand that once you learn to control your actions, almost anything is possible. Just like having the right mindset, self-discipline is key when it comes to succeeding especially in the business world. It keeps you going even when you don't feel motivated

Self discipline helps you achieve set goals, stay consistent, stay focused.

Consistency

Consistency is dedicating yourself to achieving your goals. It is showing up everyday regardless of how you feel. Consistency is what brings perfection. If you are not consistent in your actions, in what you do, how you show up, how you address your audience, then you are just a few steps from ruin!

Final note:

There may be hard times, let downs, disappointments in business but with the right mindset, self-discipline and consistency, almost anything IS POSSIBLE!

To view the first part of this post, click the link below👇

https://facebook.com/100087296629220/posts/211183688468184/