BigIdea Creative

Congratulation to Dr. Ngozi Okonjo-Iweala, the new Director-General of the World Trade Organization on her first day at work.

She has successfully built a career and a brand worthy of emulation. In her resumption note, the first African woman to occupy the position posts that she is: “coming into one of the most important institutions in the world and we have a lot of work to do. I feel ready to go.”

Congratulations and Best Regards to the Amazon.

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WELCOME TO LONDON

The City of London this weekend plays host to and the rest of us as the gates open for London Fashion Week – a fully digital experience and first of its kind.

Often criticized for being chauvinistic, this year’s London Fashion Week is gender-neutral, so we can expect designs cutting across the divides.

Welcome to London. It’s the Fashion Week and I’ll be watching from the comfort of my confine.

Photo Credit: GQ

Hello everyone. Welcome to another cycle, welcome to fulfilment. It's our prayer that you find your greatest desires this year.

And talking about desires, there's none as good and anticipated as when your client or business partners find joy in your service and products.

Mutual consonance is a function of many factors including delivery, chemistry, and of course budget. The money must be enough to push the ideas across media.

So we pray, even in the face of current global reality, that our services will attract the right clients, able to foot the bills.

Let not your heart be troubled this year 🙏

This is an amazing drive by Union Bank. Every token to the right NGOs will be highly treasured. One of such non-profit that I know is Blue Baby Support Initiative, ably championed by Oghiarikha.

Blue Baby Support Initiate stands in the gap for needy children and their mothers nationwide, and they have touched millions of lives in a space of about five years.

Please vote for Blue Baby Support Initiative.

The Content that will resonate with your targets must derive from their world and placed within their touchpoints.

Anything else is a waste of resources.

Creative thinking is the thinking that focuses on exploring ideas, generating possibilities, looking for many or other right answers rather than just one.

Creative thinking connects you with your authentic self and makes more relevant with people. As you get better in solving problems, asking the right questions and collaborating with the right people, you make more money for yourself and you become more fulfilled.

Creative thinking is the orientation needed for a more rewarding personal, social and corporate life. Sign up today.

Wood's astonishing victory at the PGA Tour today is a learning on how brands can rebound after near extinction. The 42-year old clinched an emotional 80th PGA Tour five years after his WGC-Bridgeatone Invitational.

The brand suffered a series of setbacks in recent years affecting his career, family and sponsorships. In fact, he was ranked 1,199 in the world less than a year ago.

Every ailing brand can bounce back. It takes the right mix of convictions, propositions and insights. The Tiger survived, any brand too can survive. This is a wake-up call.

Leaders should not be buried in their own worries. Leaders should know that it is first about others, better put, common interest, before self. Chances are that the people you help growing will not forget you when need be. Let's put others first, giving what we expect. Be the change.