Writing Rungs

3.4 billion People watched the last World Cup in 2014. 3.2 billion! That’s more than half of the world’s population. Imagine how many people are watching or even talking about this one. If you were a big business, with huge advertising budgets, it would be easy to get your brand in front of people through advertising, but if you’re reading this, chances are, you are growing, like us.

While you may not have the funds like other bigger brands, you may be able to tap into the opportunities the internet presents to get your brand noticed by your target audience. This tips are not exhaustive for all businesses but if this cap fits you, here are a few things you can do:

1) Google and study the FIFA Brand Guidelines to be sure you’re not infringing on any rights. Study what you can and can’t do because you haven’t paid for it. For instance, you can use their logos, official copy, or possibly hashtags too, depending on what it says. The key is to play within the rules.

2) If your business is a restaurant, for instance, you can create engagement by organizing views. On social media, create flyers with which you can create a buzz for the event.

3) Taking advantage of the season, you can also organize giveaways on your page. Use terms like match score predictions and so on. The idea is to make it relevant to the season.

4) Marketing emails: If you are able to collect emails of both prospects and customers for your business, email marketing is one way you can communicate with them during the season. For instance, offering discounts based on the season.

5) Use hashtags that centre on the season (be sure to read FIFA’s guidelines) so your posts can be found.

We love reading your comments 👇🏽👇🏽👇🏽

Take a minute or two to let us know what your business is about, your location and what you hope to achieve in the second half of the year. It’s okay if you’re yet to start, who knows, you might just score a free brand audit from us 🤷🏽‍♂️. So let us know in the comment section. Tag your friends who are business owners or aspiring business owners to join in too.

So the big 2018 is here! You want to launch out into the deep and you sort of have it all figured out in your head. Here’s the bad news, you won’t go very far with that. There’s a reason the big dogs plan five years at a time, always in black and white. You probably already have 2018 figured out for your business, hey 👌🏽👏🏿👏🏿 but if online visibility isn’t part of it, you might want to take a second look. Better yet, let us give it a second look! ☝🏽☝🏽Contact us now.

Whether your business is product or service driven, the solutions you provide are definitely not meant for everyone. Specialization is one defining factor many small businesses don't fully grasp today. A few industry giants also struggle with this and it can be the difference between the success or failure of your business.

Strategy is key. We would love to help you with a business strategy for FREE! Like our page and shoot us an email to get started.

Believe that! Need we say more?

Content is king! This fact never grows old. Heck, that's what we are all about. Content! Content! Content! But what is content without strategy? Strategy should influence content creation. So when you arm your business with content and wait for doors to open, strategy leaves room for opportunities which might slip in through the window. Strategy is finesse. Strategy structures your content .

We can't wait!

If your half year business results don't match your half year business goals yet, you probably haven't gotten the right exposure your business needs. We'll be glad to discuss new possibilities for your business in the second half of this year. Contact us 👆👆👆

To satisfied clients. Thanks to for the opportunity to partner profitably.

Starting and growing a business can be very strenuous. And most times, start up owners are too focused on getting right into the market they tend to trivialize certain things by which prospective clients make buying decisions; a website, its content, social media pages, business profiles and even business proposals. Throw in marketing research/analysis and feasibility studies into that mix and you have a list of essentials for a successful kick off.

At Writing Rungs, we don't only make sure these essentials are put in place for the success of your business but also ensure you're visible to your target audiences through bespoke digital solutions.

We would love to talk with you about the progress of your business so contact us now.