WDK STUDIOS

Correct Money – Brand Identity Project

This was an especially interesting project. Correct Money is a piggy bank service, but not your typical one. It was designed primarily for market women, small business owners, and even larger businesses—specifically those who may not have the time to visit traditional banks or might not be as educationally savvy.

In Yoruba culture, this kind of savings system is known as Ajo (pronounced Ah-Jaw) a trusted, informal savings method where people contribute small amounts daily and receive a lump sum later. The goal was to create a brand identity that felt both unique and familiar to this audience.

These businesses often handle small daily cash amounts, so Correct Money provides a way to collect and manage those funds consistently and safely. What made this project truly special was the creation of a mascot—a relatable and engaging character that helped humanize the brand and connect with its target audience.

We also drew inspiration from Adire, a traditional Yoruba fabric, incorporating its patterns into the branding. This visual element became a recurring theme across all brand materials, giving the identity a deep cultural resonance while remaining modern and accessible.

Agency: WDK STUDIOS
Creative Direction & Design: Amaju Adomi
Illustration: Chainy Ayomide Joshua

Fresh, bold, and full of flair

We loved creating this logo for House of Ema—a retail brand with stylish pieces ranging from Ankara bags to bedding.

Simple initials, sleek finish, and built to grow

We’re thrilled to finally share the new brand identity we created for Derick United — a football club with a bold mission to lead, inspire, and unite through sport and community.

At the heart of the identity is a powerful lion’s head, crowned not with a typical European symbol, but with a tribal-inspired crown rooted in African heritage — inspired by the Yoruba Fila. It’s a symbol of strength, leadership, and cultural pride that reflects the true meaning of the club’s name: “Power of the Tribe” and “Ruler of the People.”

Our team didn’t just design the logo — we built a full identity system and developed their official website, creating a digital space that reflects their passion, ambition, and legacy.

This project means a lot to us — it’s more than just design. It’s a statement of purpose.
Inspire. Unite. Triumph.

Studio portraits for the household.

It's a brand new year, another opportunity to plan, restrategize and capitalize on fresh opportunities. You will need all the help you can get to make those ideas reality.

Contact us for a complimentary 30 mins brand consultation.

Great things await!

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