Soon Specialty Coffee - Direct Fire Roaster

Soon Specialty Coffee - Direct Fire Roaster

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First Direct Fire coffee roaster in Malaysia

SSM No: 002912741-H

31/07/2026

❤️❤️

29/07/2026

🏆 The Cup Tasters Experience
Ever wondered how a Cup Tasters Champion trains?

Join me for an interactive session where I’ll share my journey from daily practice to becoming the Malaysia Cup Tasters Champion, along with my competition strategies, tasting techniques, and the actual coffees I used during training.

In this interactive workshop, I’ll take you behind that journey—sharing the training methods, competition insights, and the coffees that helped shape every step.

You’ll also get to experience a real Cup Tasters challenge and see whether you can spot the different cup! ☕️👀

📅 Saturday, 29 August 2026
⏰ 10:00 AM – 11:30 AM
📍 Soon Specialty Coffee
🎟️ Registration fee: RM30

Limited seats available.
RSVP: 014-6690131 — Gideon or Link in bio

trainyourpalate

Photos from Soon Specialty Coffee - Direct Fire Roaster's post 30/01/2026

Grateful to be the 3rd Runner-Up at the HB Best Batch Roaster Contest 2026

Huge thanks to for organising a great competition, for the venue and strong support team, and for sponsoring a beautiful Ethiopia Guji Washed — clean, consistent, and high quality.
Shoutout to (2nd Runner-up)for fighting this together 💪

From Segamat all the way — Segamat Power! ⚡️

For this competition, I focused on green analysis (density, moisture, screen size), followed by IKAWA sample roasting and cupping to understand flavour potential.

The competition roaster had strong airflow and convection heat, so I chose a faster roast with extended developmentto build sweetness while keeping clarity.

Result in the cup: bright acidity, floral notes, dark berries, high sweetness, and a long tea-like finish.
Great learning experience, pushed me out of my comfort zone.

This competition was full of strong roasters — huge respect to all fellow competitors. Every batch showed skill, understanding, and care for the coffee. Learned a lot from watching and sharing ideas with everyone

See you at the next competition!

Photos from Soon Specialty Coffee - Direct Fire Roaster's post 21/01/2026

CNY is Coming!

 We’ve given all our Drip Coffee Boxes a fresh new look with our Chinese New Year packaging 🧧✨

To celebrate the season, Soon Specialty Coffee is excited to launch our CNY Special Beans, and for the first time, our Single Origin 5-in-1 is now available in drip coffee format—perfect for gifting or enjoying anytime, anywhere.

Let this Chinese New Year be filled with great coffee, joy, and prosperity.

Happy Chinese New Year from Soon Specialty Coffee! ☕🧨


 


Photos from Soon Specialty Coffee - Direct Fire Roaster's post 11/12/2025

XMAS SPECIAL — YUKI Blend

Crafted from 3 months of rigorous test roasting and cupping, YUKI was created to bring surprise, fun, and joy to your year-end cup. A festive blend that’s bright, jammy, and full of character.

• Ethiopia Jorroo Natural – 60%
Vibrant berry sweetness and lively acidity.
• Ethiopia Guji Shakisso Natural G1 – 30%
Floral black-tea elegance with smooth natural depth.
• Colombia Finca Milan Watermelon Nitro – 10%
A playful twist with candy-like sweetness.

Taste Notes - Berry Jam • Black Tea • Cookies
Roast Level - Light Roast
Flavour Ratings
Acidity: ★★★★☆
Sweetness: ★★★☆☆
Bitterness: ★☆☆☆☆


Suitable for Espresso or Handbrew.

End your year with YUKI — a cup filled with festive joy. 🎄✨

Photos from Soon Specialty Coffee - Direct Fire Roaster's post 04/12/2025

Once upon a festive season, we challenged YUKI to bring Christmas magic into a cup.

So for 3 whole months, we roasted, cupped, adjusted, argued, celebrated… and finally, YUKI said,
“Ok lah, this one got holiday vibes.” 😆✨

We built this blend like a Christmas story:
🍇 Ethiopia Jorroo Natural (60%) – the juicy, berry-jam beginning
🍓 Ethiopia Guji Shakisso G1 (30%) – the smooth, black-tea middle
🍉 Colombia Finca Milan Watermelon Nitro (10%) – the fun, surprising plot twist

The result?
A cup that tastes like Berry Jam, Black Tea & Cookies —
and yes, it brings those festive flavours that make your coffee say “ho ho ho.” 🎅🎄

Lightly roasted, bright and sweet, YUKI is here to follow you through the final chapter of the year —
one joyful sip at a time. ✨❤️

Perfect for handbrew or espresso.
Perfect for ending your 2025 story with a smile.

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Address


8, Jalan Utama, Taman Utama
Segamat
85000

Opening Hours

Monday 09:00 - 17:00
Tuesday 09:00 - 17:00
Wednesday 09:00 - 17:00
Thursday 09:00 - 17:00
Friday 09:00 - 17:00