PartnerGap

Did you know that 74% of brands increased their affiliate budgets in 2025? That's a number you shouldn't just skim past.

It's a clear affirmation that performance channels are under sharper scrutiny, acquisition costs keep rising, and brands are shifting toward the channels that consistently prove their impact.

Affiliate has officially moved into the core growth strategy. It’s accountable, scalable, and increasingly essential.

For anyone working in partnerships, this will be the year to refine your strategy, strengthen partner quality, and show just how far a well-managed program can scale!