Napapijri

Jamie Campbell Bower wearing FW26 Skidoo Cotton

And long after the photographs have faded, it is the memory that remains.
With one question buzzing in our heads.
Where next?

Lykke is a Scandinavian word that translates to happiness, good fortune, or a life well lived. It is also the name of a coffee company where Gustav Landén shares the belief that the things we enjoy every day should create value for everyone involved in making them. Based in Stockholm and working directly with coffee-growing communities around the world, Lykke has reimagined the journey from farm to cup by giving producers a stake in the company itself. The result is a model built on transparency, shared ownership and long-term relationships, where knowledge, opportunity and influence can travel in both directions. For this edition of Bulletin Bites, Gustav reflects on coffee as culture, sustainability as responsibility, and the importance of creating spaces like Lykke, where Cultural Adventurers can slow down, connect and share ideas. Because happiness, much like a great cup of coffee, is rarely something we create alone.

We don’t always have to travel far to discover something new. Sometimes it happens through a conversation, an experience shared with someone else, or a familiar ritual like coffee. Across cultures and generations, these everyday moments can connect us to stories and perspectives beyond our own.
Featuring Gustav Landén, Stockholm.

A cup of coffee may be an everyday ritual, but the story behind it spans communities around the world. It begins with the people and places where coffee is grown, and continues wherever it is prepared, shared and enjoyed. Along the way, different cultures and perspectives become connected through something remarkably simple: a cup of coffee.
Where Next?

How often do we think about the people behind the things that are part of our everyday lives?
Coffee passes through many hands and places before becoming part of our daily rituals, carrying with its stories from the communities where its journey began.
It is this very human side of coffee that shapes the perspective of Gustav Landén, Brand Voice & Partner at Lykke Coffee Farms in Stockholm.
A reminder that even the most familiar moments can connect us to people and places far beyond our own.
Where Next?

From bold floral intarsia to heritage-inspired archive details, FW26 reinterprets Napapijri's outdoor roots through contemporary design.

Where Next?

What does it truly mean to travel? To bring that question to life required more than a protagonist. It required a storyteller. ​
Jamie Campbell Bower felt like a natural embodiment of the modern Cultural Adventurer. ​
Few contemporary actors embody the tension between reality and imagination quite like him. That sensibility feels at home in Where Next?, a campaign built on the
idea that exploration begins not with a destination, but with the ability to see beyond what is immediately in front of us. ​

Read the full story: https://www.napapijri.com/en-gb/blogs/product-guides/the-bulletin-issue-25
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As the shoreline drifts away, the familiar becomes distant, and possibility expands.

For Mette Von Schack Mata and Johan Von Schack Mata, every voyage is a reminder that discovery begins when we step beyond what we know.

Where Next?