HPI Advertising

https://www.searchenginejournal.com/google-campaign-manager-now-offers-linkedin-ad-attribution/275649/

Google Campaign Manager Now Offers LinkedIn Ad Attribution - Search Engine Journal LinkedIn has integrated with Google Campaign Manager, which will allow advertisers to get attribution for LinkedIn ads across platforms.

http://www.adageindia.in/digital/why-indian-ad-agencies-are-falling-in-love-with-branded-content/articleshow/52755247.cms

Why Indian Ad Agencies are Falling in Love With Branded Content Indian advertising is buzzing with the term Branded Content as a large segment of marketers have started evaluating how this phenomenon can help their businesses.

http://www.afaqs.com/news/story/48324_Kantar-Worldpanel-joins-hands-with-Facebook-to-expand-advertising-measurement-service

Kantar Worldpanel joins hands with Facebook to expand advertising measurement service The enhanced CMM tool combines Facebook's mobile ad exposure data with Kantar Worldpanel's continuous consumer packaged goods (CPG) purchase data.

http://www.exchange4media.com/outofhome/amusement-parks-increasing-ad-spend-on-outdoor-advertising-%E2%80%93-sanjeev-gupta_64175.html

Amusement parks increasing ad spend on Outdoor Advertising – Sanjeev Gupta There has been a15-20 percent increase in the engagement of hoardings by the entertainment parks in this summer season

http://www.afaqs.com/news/story/47789_Airtel-splashes-Ujjains-walls-ghats-with-3G-ads-for-Kumbh-Mela

Airtel splashes Ujjain's walls, ghats with 3G ads for Kumbh Mela The ads draw on Indian mythology and spirituality. The outdoor campaign also extends across the 50 km stretch between Indore and Ujjain.

http://www.exchange4media.com/outofhome/platinum-outdoor-puts-a-giant-tata-motors-tiago-car-on-a-hoarding_64829.html

Platinum Outdoor puts a giant Tata Motor's Tiago car on a hoarding The agency put up an actual real size 3D model of the car on a hoarding in prime location in Mumbai

http://mentalfloss.com/article/18093/10-creative-methods-advertising

10 Creative Methods of Advertising Due to the ubiquity of advertisements, consumers have become accustomed to them and are able to tune them out. To combat this "problem," advertisers are coming up with continually more creative ways to get their messages across. The new and unique methods some firms have devised are surely memorable...

http://www.afaqs.com/news/story/47919_How-Radio-City-and-GREY-tied-up-with-candy-vendors-to-educate-slum-kids

How Radio City and GREY tied up with candy vendors to educate slum kids The first leg of this 'Candy Class' is being held in Mumbai's Dharavi.

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Results - Knock Out Round
Congratulations Qualifiers :)

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Dream Battle 5: Paper Snow V/S Cancerous
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