Robas Research

Your daily dose of dilemma is here! 👀

One MR situation. Two choices.
Which side are you on? 👀

Vote in the comments below and tell us WHY! 👇🏻
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The Ad Ends. The Influence Doesn’t.

A child sees an ad.
A brand gets remembered.
A product gets requested.
And suddenly, the ad becomes part of the family’s purchase conversation.

🔎 Market Research Insight

Brands should measure more than visibility:

• Recall – What stays memorable?
• Preference – Does the ad influence choice?
• Influence – Does it trigger product requests?
• Engagement – What captures attention?
• Purchase Impact – Does it influence the family decision?

The real question isn’t whether children saw the ad—it’s what the exposure changed.

📊 Measuring the journey from exposure → recall → preference → influence helps brands understand advertising’s lasting impact.

Your daily dose of dilemma is here! 👀

One MR situation. Two choices.

Which side are you on?👀

Vote in the comments and tell us WHY!👇🏻
Let's see what the MR community picks!

📢 Can Advertising Really Change Consumer Choices?

Advertising does more than capture attention—it can shape awareness, perception and purchase decisions.

🔎 Market Research Insight
What matters isn’t just how many people see an ad, but:
• Which messages influence preference?
• Which channels drive action?
• Which consumer segments respond?

🎯 Market Research Conclusion
The most effective advertising reaches the right audience with the right message—and turns attention into measurable action.

AI-Generated vs. Human-Authored Emails: What Does the Research Reveal?

As AI becomes part of email marketing, an important market research question emerges:

Can AI-generated emails match human-authored content in engagement and brand perception?
🔎 Market Research Insight:
Research suggests that AI can deliver efficient, clear content at scale, but human-authored communication can have an advantage when authenticity, emotional connection and trust matter. Studies also show that the impact varies depending on whether content is factual or emotional and how AI is used.

📊 What should brands measure?

Open and click-through rates
Message relevance and engagement
Perceived authenticity
Brand trust and credibility
Purchase or response intent

🎯 Market Research Conclusion:
The question isn't AI vs. humans. It's where AI improves efficiency—and where the human voice creates stronger brand connection.

Testing both approaches with real audiences can reveal what works best for each brand and customer segment.

CRM Maturity Is Not the Same as CRM Adoption

Market research shows an important distinction: simply implementing a CRM does not automatically create customer loyalty.
In a study of 600 service consumers across health, retail and wellness, CRM retention efforts influenced loyalty through satisfaction and trust, while customer experience strengthened loyalty through commitment.
Another empirical study in the service industry found that CRM implementation had a positive impact on retention, satisfaction and loyalty.

Market Research Insight

Recent research highlights that CRM adoption is only one stage of the journey. Data quality, integration, technology capabilities, management support and organisational processes can determine whether CRM becomes embedded in everyday decision-making.

“How effectively does the company use customer data to identify, understand and respond to retention risks?”

Market Research Conclusion:
CRM maturity becomes commercially valuable when customer data moves from records to actionable retention insights.

Do Men and Women Buy Smartphones for Different Reasons?

The smartphone may be the same—but the purchase decision can differ.

From a market research perspective, gender segmentation can reveal differences in what consumers prioritise. Here’s what the numbers reveal:

66% of female consumers lead their smartphone use with camera and imaging, compared with 42% of male consumers who prioritise productivity and communication.

But the bigger insight is this:

Gender alone does not explain smartphone behaviour.
Age, lifestyle, income, digital usage, household influence and purchase purpose can significantly reshape these preferences.

Market Research Insight

The opportunity is not to market smartphones as “for men” or “for women,” but to identify the different needs and decision drivers within each consumer segment.

Market Research Conclusion
Effective smartphone segmentation goes beyond demographics—it connects who the consumer is with why they buy.

Your daily dose of dilemma is here! 👀

One market research situation. Two choices.
Which side are you on?

Vote in comments and tell us WHY you picked it. 👇🏻

Let's see what the MR community picks!