HyperText

'Depth of the brief, lack of clarity on budgets, unreasonable response times are some of the key challenges facing in India', says Pranav Kumar, MD, HyperText Read the full story here: http://ow.ly/LJdLb

How can PR in India end it's RFP hell? - PR Insight - PRmoment As much as two–thirds of RFPs for PR are not genuine or are already decided. PRmoment's research also suggest that it is very rare for clients to set agency's a budget as part of the RFP process

is an investment in driving revenue and not a cost. Smart of today understand this fact quite well. http://ow.ly/LJ8hI via HubSpot

Why Your Marketing Content is an Asset, Not a Cost Marketing is often considered an expense, but in reality, the content you create should be treated as an asset.

With the rapidly changing landscape, the role of professionals is evolving too. Yesterday's client relationship managers & media specialists are now communications rock stars. Are you one? http://ow.ly/LnfJf

Modern Comms Rock Stars are Daring, Adventurous Yesterday’s leading communicators were client relationship managers and media specialists. Today’s communications trailblazers are comms rock stars

Just-In: Twitter officially lets you retweet with comments now http://ow.ly/Lhrmw via Mashable

Twitter officially lets you retweet with comments now The service now lets users skip the tedium of copy-pasting and prompts them to comment before hitting the retweet button.

While online marketing & social media are effective and necessary, don't underestimate the power of traditional . Learn why: http://ow.ly/LeBMc

How targeted press efforts boost your brand's bottom line While online marketing is effective and necessary, don't underestimate the power of traditional PR, this author says.

8 ways to use Groups to boost your business via CIO

8 Ways to Use LinkedIn Groups to Boost Your Business Executives, recruiters and LinkedIn experts share their tips on how your business can best leverage LinkedIn Groups to improve your brand.

Mobile clicks now account for almost 40% of all email clicks, a 10% YoY increase [Report] http://ow.ly/L4tTg via Marketing Land

Mobile Email Conversions Jump 70% YoY In Q4 2014 With Mobile Delivering 20% Of Email Generated... Report claims responsive design helped drive a 40% increase in CTO rates over non-responsive marketing emails.

Every brand needs a distinct tone of voice. Here's why—and how to create It. Read more: http://ow.ly/L0ZNn via MarketingProfs

Every Brand Needs a Distinct Tone of Voice. Here's Why—and How to Create It Brand Management - Brand tone of voice is vital to expressing your brand identity. The correct tone can help a company distinguish itself from competitors, reinforce the brand's personality, and underpin the brand's ...

''We are in a position to be able to tell clients, 'We get this space. Here's where the two worlds are integrating'." - Pranav Kumar, MD HyperText tells PRWeek Asia. Read the full story: http://ow.ly/KXwxd

Text100 India spins off former Bite team into new agency, Hypertext Text100 India spins off former Bite team into new agency, Hypertext. From PR Week