Spoop

But the one you cook up in your own head, every time you watch that soft serve fill up the guts of a waffle cone at every ice-cream parlor you've been to. P**p is not just some re-incarnation of the food you ate last night, it has come a long way just like you. Ever since you ate that Apple, you made your first little p**p and here it was, forever bound to you and your existence. And what's best is that p**p is not limited to just one type of shape, size and texture. It changes every day. It's a permutation and combination of all the good stuff you eat, drink, 'swallow', snort or upload on Instagram as #foodporn. It even reacts to your mood or behavior - whether constipated or loose. Pink P**p Ice Cream is a tribute to this eternal entity that lives inside all of us. And we promise to bring the best of it to you. Wait for it!