BOP India Insights

Apart from a substantial number of people living in semi urban and small cities India’s 627,000 villages are spread over 3.2 million sq km; More than 700 million Indians live in rural areas. A huge opportunities and economic growth could be created if global businesses began focusing on the poor as potential customers, that companies could generate profit by "selling to the poor and helping them improve their lives by producing and distributing products and services in culturally sensitive, environmentally sustainable, and economically profitable ways.