BOP India Insights
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Countryside India's marketing insights “Bottom of the pyramid” is the growing future market in South Asia, particularly in India.
Apart from a substantial number of people living in semi urban and small cities India’s 627,000 villages are spread over 3.2 million sq km; More than 700 million Indians live in rural areas. A huge opportunities and economic growth could be created if global businesses began focusing on the poor as potential customers, that companies could generate profit by "selling to the poor and helping them i
01/01/2019
Soon, rural India homes will have internet access via cable TV network Rural India, with an estimated population of 918 million as per 2011 census, has only 186 million internet users
01/01/2019
Internet access in India has crossed 50 crore milestone As per the latest information from the Telecom Regulatory Authority of India, by the end of Sept 2018, there were 56 crore narrowband and broadband connections in India.
01/01/2019
Chinese firm bets big on rural India, to launch AC, fridge in 2019 Transsion Holdings entered the India market in April 2016 with the itel brand which quickly struck the right chord with the consumers in the county's small towns and cities who were looking for feature-rich, low-cost mobile phones.
01/01/2019
View: How a weak rural economy ends up in lower inflation More nimble supply management by the government, increased direct food procurement by the private sector and more efficient transport logistics are likely contributors to low food prices.
10/10/2018
S*x and the village: The sexual lives of rural Indian women Women in villages of Maharashtra and Uttar Pradesh talk to Lounge about navigating sexual desire and seeking pleasure amidst prejudices of gender, caste and class
10/10/2018
Opinion | Women can change the rural landscape Women self-help groups can bring about economic gains via joint liability and mobilization of small-scale savings
10/10/2018
Do local banking agents drive rural savings? Banking correspondents reduce cost of access to financial services and increase savings in rural India, a new study suggests
10/10/2018
Over 43,000 villages lack mobile services: Taking stock of wireless connectivity across India in six charts - Firstpost Telecom minister Manoj Sinha says that the top Indian states that lack mobile connectivity include those affected by left wing extremism (LWE).
10/10/2018
Primary health centres across India fall short by 24-38% of medical personnel, reveals CAG report - Firstpost There is a 24%-38% shortfall in the availability of medical personnel at primary health centres, sub centres, and community health centres in 28 states/union territories of India, according to the latest audit by the Comptroller and Auditor General (CAG) of India.
10/10/2018
Clean drinking water, proper healthcare, access to good roadways and electricity still a concern in rural India, says report - Firstpost Rural India remains 'unlit' and without clean drinking water, proper healthcare, access to good roadways
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