Spectal Management
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Shaping India's culture by creating it, one experience at a time.
23/12/2025
November didn’t slow down and neither did we.
52 shows across 25 festivals in 20 cities.
🎥 :
50 campuses. 9 cities. Chillest campus takeover by Nescafé.
We brewed a high-impact, high-energy student engagement activation with games, prizes, and endless sips of cool!
The impact :
•7k+ students engaged
•1.5M+ digital impressions
A blend of sampling, play, and shareability, proving that when the experience feels right, the brand naturally becomes part of campus culture.
We took KitKat to freshers day at 50 campuses across 9 cities in 6 weeks and showed up where attention was high and conversations were just starting.
A high-energy zone with interactive play and collectible merch pulled students in, while a sharp sampling setup introduced KitKat’s newest flavours right on cue.
The Impact:
75K+ on-ground eyeballs
1.4M+ digital impressions
7K+ student interactions
A sharp mix of visibility, participation, and student-led content delivered at scale.
Kaleidoscope 2025 ⟶ Viberse took over Sophia College!
1000+ new users, 4500+ posts, photo-ops packed, rewards flying, and the campus buzzing.
Viberse’s first-ever on-ground activation in India was a massive win!
22/11/2025
October didn’t slow down — and neither did we.
Catch the highlights of the stages we brought to life.
14/11/2025
Our brand new internship program is live. Now hiring for Spectal Front Benchers across roles.
Apply now, send it to a friend, do what you gotta do to get the right people at the front bench of the experiential industry.
12/11/2025
Others become interns. You become a Frontbencher.
Calling all college students. Okay, not ALL.
10/11/2025
And no, we’re not going to ask for your grades.
Watch this space.
13/10/2025
Kicking Off the Events Season!
September was a sharp reminder of why we do what we do.
Take a look back at the events we brought to life.
30/09/2025
Bringing the soul of Japan to New Delhi for a grand debut!
We made this happen by conceptualizing and executing Mixi’s first-ever India activation at Mela Mela Anime Japan (MMAJ), creating an immersive experience rooted in authentic Japanese culture.
The main attraction? A meticulously detailed Mikoshi—a portable Shinto shrine—which we built entirely from scratch. Achieving the intricate traditional detail was a challenging build, but watching the Mikoshi parade become the event’s highlight made every moment of effort worthwhile.
The activation also featured a custom QR-led scavenger hunt, powered by a dedicated microsite we developed to prompt visitors to find QR codes placed throughout the venue.
Every element, from the game to the curated merchandise—including Japanese fans, holographic stickers, and face towels—was in sync with the brand’s ethos and the spirit of Japanese culture.
The result: Over 5000+ people immersed themselves in the Mixi experience.
Concept, production, design, fabrication, content, tech-development – .management
// Team Spectal // - .yadav , .bishnoi
// Team Avodah // -
16/03/2025
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