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Back to basics: Understanding your paid search metrics - Search Engine Land Learn how to interpret what’s happening in your paid search account with your traffic, conversions and sales data.

3 Ways to Integrate PPC and SEO for Multichannel Success When marketers are looking at different marketing platforms and channels, they’re typically looking at them in isolation. Knowing how to leverage advertising data for organic results and organic data for your PPC campaigns, however, is crucial. To he...

SEO in 2020: The Definitive Guide This is the ultimate guide to dominating Google’s search results in 2020. And let me be clear about something: This is NOT a lame “SEO in 2020” predictions post. Instead, you’re going to see tested strategies that are working right now... and will work even better in 2020.

The B2B Marketer’s Guide To Choosing The Right eCommerce Platform | Magento While it’s clear that B2B commerce is definitely making strides, and we're seeing quite a bit of uptake in that space, it’s still fairly early days. Picking the right eCommerce solution that is truly built to support a B2B eCommerce framework is imperative. Here is what to look for. Read more.

Nofollow, Sponsored, and UGC Links Guide In September 2019, Google announced that the currently 14-year-old “nofollow” attribute is set to receive two significant new siblings: the “sponsored” attribute and the “ugc” attribute (UGC stands for “user-generated content”). So, why improve somet...

Master the Art of B2B Mobile Commerce With These 4 Tips | Magento Mobile is changing the way people research and eventually purchase products and services. Indeed, the speed, simplicity, and evolving features and functionality of the devices we use have transformed the buying experience and mobile commerce is finally moving to the mainstream. Read how you can mast...

7 Techniques To Improve Your B2B eCommerce Website | Magento Your B2B eCommerce Website needs to go above customer's expectations. Omnichannel marketing or chatbot functionality could improve your eCommerce website. Use these 7 techniques to improve your B2B eCommerce website. Read more.

The Definitive Guide to Google Search Console There are loads of tools out there to help you track site performance. Google Search Console is one of the best. It can help site owners and webmasters on a variety of levels from monitoring changes in overall site visitors over time to pinpointing a...

Welcome BERT: Google’s latest search algorithm to better understand natural language - Search Engine Land BERT will impact 1 in 10 of all search queries. This is the biggest change in search since Google released RankBrain.