HIRO
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HIRO Media represents an end-to-end video solution that helps advertisers, content owners, and publishers optimize their profits and performance.
HIRO’s proprietary technology — together with its team of industry experts — have created one of the leading online-video ecosystems in the marketplace, enabling all of partners to thrive, prosper, and improve their performance. As a global Internet media company, founded in 2006, we serve three symbiotic clients: advertisers, publishers, and content creators. We drive value via a multitude of off
07/05/2018
We’re proud to introduce HIRO BCC: Brand Campaign Control. A new platform that gives and unprecedented control and transparency over their campaigns. Visit http://www.hiro-bcc.com to find out more
HIRO Media Unveils New Brand Campaign Control Platform HIRO Media, the world’s first Safe SSP, today announced the launch of HIRO’s Brand Campaign Control (BCC), a powerful new solution that gives advertisers full control over their programmatic campaigns.
28/03/2018
Full Control for Publishers & Advertisers: Q&A with Ariel Napchi, HIRO's CEO & Founder. Read it here:
Full Control for Publishers & Advertisers: Q&A with Ariel Napchi, HIRO Media | ExchangeWire.com ExchangeWire talks to Ariel Napchi, CEO and founder of Tel Aviv-based HIRO Media, about the Israel market and the 'Safe SSP' offering of HIRO.
We're proud to introduce the HIRO Publisher Protection Platform. Featuring the world's first real-time ad filtering technology, this protection suite helps publishers ensure the best user experience, block malvertising, and monetize their site. Find out more at www.safessp.com
Do more platforms and content = more revenue? Hear what Adam Pines, Executive Director, TIME Inc. has to say
What will be the main trend in the programmatic video ads space in 2018? We asked James Patterson, VP, Global Ops The Trade Desk - here's what he had to say
"Malvertising" - Who's responsible & what can we do about it? Watch Carl Fremont, Chief Digital Officer at MEC, share his insights on the topic
So what's the first thing that comes to mind when you think of "publisher distress"? If you missed our NYC roundtable - here's your chance to catch up. Watch the first highlight from the panel below
05/11/2017
Ad Quality Is 'Elephant In The Room' No One's Addressing - Check out HIRO's CMO, Oded Napchi's commentary on MediaPost
Ad Quality Is 'Elephant In The Room' No One's Addressing This year will surely mark the turning point for the fall of the ad-supported model, due in part to ad blocking increases and premium publishers' migration to ad-free, subscription-based models. This makes me wonder why audiences are moving away from us, and why more and more people are willing to p...
26/09/2017
Hiro's roundtable, industry panel has begun!
27/07/2017
What is going to be the role of traditional SSPs in the future? Ariel Napchi, Founder & CEO at HIRO on the next stages of the SSP evolution
The SSP Evolution The supply-side platform (SSP) model has been with us for more than a decade. SSPs continue to help publishers sell their inventory more efficiently, as well as manage their relationships with multiple networks and ad buyers. But now it's time to reassess the role of the SSP.
Is context the most important factor for increasing your campaign's KPI’s? Oded Napchi, HIRO's CMO explains. Share your thoughts in the comments below
When it comes to brands, how do you sell the benefits of programmatic? Here are some highlights from the HIRO roundtable, featuring Adam Bayard - Director, Programmatic at Mediavest | Spark
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6688114