NURA Global Innovation Lab
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Nura Global Innovation Lab (Formerly- The Pears Program for Global Innovation) connects between Israeli innovation and developing world challenges.
The Pears Program connects between Israeli technology innovation and developing world challenges. Through public programming, policy advice, business mentoring services and our Israeldev community, we support a new generation of Israeli start-ups addressing the most critical problems of development. Join the Israeldev group to get involved (https://www.facebook.com/groups/332940660162576/?fref=ts) or learn more about the Pears Challenge startup incubation program http://www.pearschallenge.com/.
06/10/2026
What does it take to grow food, secure water and power communities where it barely rains?
The new report, "Desertification, Climate Resilience and Applied Innovation," lead by Israel Innovation Authority and C4IR and we were happy to contribute to, looks at how applied innovation, enabling policy, finance, talent and international collaboration can help scale solutions across water, agriculture, soil health, environmental intelligence and renewable energy.
It was a privilege to bring some of the Israeli innovators we work with into this report, each already making a difference in dryland regions:
๐ง Laguna Innovation: solar-powered onsite wastewater treatment and reuse
๐ง EZPack Water Ltd.: modular off-grid systems to purify, store and distribute water
๐ฑ SaliCrop: non-GMO seed enhancement for salinity, heat and drought
๐
NOF: off-grid post-harvest treatment to reduce spoilage in hot, remote regions
๐ Groundwork BioAg: mycorrhizal inoculants for soil and drought resilience
โ๏ธ ProjectAGrow: off-grid, solar-powered water generation for agriculture
๐ก๏ธ OKO: parametric crop insurance for smallholder farmers
Thank you to Israel Innovation Authority ืจืฉืืช ืืืืฉื ืืช, C4IR Israel and all the partners for a meaningful collaboration.
Read the full report here: https://innovationisrael.org.il/en/press_release/desertification-report-2026/
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Hagit Freud, Yonatan Bukhdruker, Abigail Boegner
Organizations, Institutions, & Partners - World Economic Forum, Ben-Gurion University of the Negev, 4SฤฐM Azษrbaycan / C4IR Azerbaijan, C4IR Telangana, Stanford Doerr School of Sustainability, Jewish Climate Trust, Evergreen Innovation Platform, DeserTech & Climate Innovation Center, Innovation: Africa, ISERD - Israel-Europe R&D Directorate, Ayala Halevi Studio
Tech Companies, Startups, & Hubs - Netafim, N-Drip Gravity Micro Irrigation, TaKaDu, CropX, SupPlant, Fasal, Adaptive Symbiotic Technologies, PlanetWatchers, Taranis, SoliDrip, ADAMA Ltd., Haifa Group, ICL Group, InNegev, Synergy7, Energy Infrastructures Ltd, Dell Technologies, Elbit Systems, Israel Ministry of Foreign Affairs
Last call. Applications close tonight at midnight Israel time.
The next cohort is about to be decided. Make sure you're in it.
๐ pearschallenge.com
Still thinking about it? That's usually a sign the idea matters to you.
Two days left. Take your solution from idea to impact in East Africa.
๐ pearschallenge.com
Mentors who've done it. Partners on the ground. Investors in the room.
Three days left to join the 8th cohort of the Pears Challenge.
๐ pearschallenge.com
Most ideas get validated in a conference room. Ours get validated in the field.
Pears Challenge fellows travel to East Africa to test their solution with the people who'd actually use it. Four days left to apply.
๐ pearschallenge.com
ืืจืขืืื ืจืืฉืื ื ืืคืืืคืืจืื ืฉืคืืขืืช ื-20 ืืืื ืืช, ืืชืืืืช ืืชืืื ืืืช ืืืืคืงื ืืฉืืื ืฉื ืืขื 800M$! ๐๐
ืืื ืืื, ืืืืกื ืืื ืืดื Rural Senses ืืืืืจ ื-Pears Challenge, ืืฉืชืฃ ืืื ืืชืืื ืืช ืขืืจื ืื ืืคืจืืฅ ืืืืจื ืืืื ืืืืืืช, ืืืฆืืจ ืืืืคืงื ืืฉืืขืืชื ืืขืืื ืืคืืชืื ืืืื ืืืืื, ืืืขืฉืืช ืืช ืืงืคืืฆื ืฉืื ืื ืืจืื ืืืืื ืืืืืื ืืขืฉืืช.
ืืฉ ืืื ืจืขืืื? ืืืื ืื ืืขืฉืืช ืืช ืืงืคืืฆื ืฉืืื? ๐ก
โณ ืืืจืฉืื ื-Pears Challenge 2026 ื ืกืืจืช ื-4 ืืืืงืืืืจ!
๐ ืืืืฉื ืืืขืืืืช ืขืืฉืื โ pearschallenge.com
We arenโt looking for one type of founder.
Agri-tech. Water. Energy. Logistics. FinTech. Web3. Applied AI.
If it could strengthen resilience in East Africa, we want to hear it. Five days left.
๐ pearschallenge.com
Great technology is not the same as the right technology.
Yonatan Bukdruker on i24 News, on adapting Israeli innovation for East African markets and why local partnership comes first.
That adaptation is exactly what the Pears Challenge 2026 is built for.
Applications are open until October 4 at pearschallenge.com
What if your idea could work somewhere you've never been?
Six days left to find out. Applications for the Pears Challenge 2026 are open.
๐ pearschallenge.com
๐จ Last call to apply for the Pears Challenge!
Deadline extended to October 4, 2026
Click here to claim your Sponsored Listing.
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