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We’re excited to welcome Roku as a partner of ADVANCE.

CTV is changing how brands think about attention, storytelling and performance. As streaming continues to reshape the media landscape, the conversation is moving beyond where audiences watch to how brands create meaningful connections across the journey.

Roku Advertising will bring that perspective to ADVANCE as we explore what’s next for media, creativity and growth.

Sept. 29 in New York. Be in the room: https://www.smartly.io/events/advance-2026?utm_campaign=advance-2026&utm_source=facebook&utm_medium=social

The way consumers discover what comes next is changing.

As AI shapes how people move from inspiration to action, brands face a new challenge: understanding how discovery is evolving and what it takes to earn attention along the way.

At ADVANCE, Pinterest CEO Bill Ready is joining Smartly CEO Laura Desmond for a conversation exploring how AI is changing consumer expectations and what that shift means for marketers.

📍 Spring Studios, NYC
🗓️ September 29

Register for ADVANCE: https://www.smartly.io/events/advance-2026?utm_campaign=advance-2026&utm_source=facebook&utm_medium=social

What makes people stop, engage and actually care?

Olympian and creator Chari Hawkins has built a global community by turning her experiences into content that connects.

Chari is joining David Kaufman, Global Head of Monetization Product Partnerships at TikTok, a visionary partner of ADVANCE, and Smartly’s Chief Innovation Officer Oli Marlow-Thomas on stage to explore why creativity is becoming the new performance advantage, and how culture, technology and AI are changing what resonates.

See Chari live at ADVANCE on Sept. 29 in New York City.

Request your ticket: https://www.smartly.io/events/advance-2026?utm_campaign=advance-2026&utm_source=facebook&utm_medium=social

What happens when the distance between insight and action starts to disappear?

Smartly CMO Brianna G**s joined Kevin Lee on the eMarketing Association podcast to discuss how AI is reshaping modern marketing as the lines between entertainment, social, streaming and commerce continue to blur.

They explore the growing role of CTV, how AI is changing marketing workflows, and why technology should scale human creativity, not replace it.

It’s a conversation we’ll continue at ADVANCE, where leaders across brands, agencies, media and technology will come together to explore what’s next for advertising.

Listen to the full conversation:

Brianna G**s, of Smartly, on the convergence of entertainment and AI in modern marketing - eMarketing Association Over the past few years, it’s become cliché to say “marketing is changing fast.” But in my recent conversation with Brianna G**s, CMO at Smartly, it became clear that we’re not just in a period of change; we’re in the middle of a structural reset for how brands reach and engage audiences....

Look who’s coming to ADVANCE.

Industry-defining brands. Leading agencies. Major platforms. The people making the decisions and shaping what happens next.

They’re coming to one room to talk AI, creativity, media, culture and growth.

The only question is: will you be there?

September 29. New York City.

Register now: https://www.smartly.io/events/advance-2026?utm_campaign=advance-2026&utm_source=facebook&utm_medium=social

What if marketers could know more *before* the budget starts moving?

Smarter planning means moving beyond historical performance and gut instinct to make more confident decisions before spend is committed.

Our latest blog explores how marketers can shift from guesswork to confidence in campaign planning.

Read more:

Predict Performance Before Spend with Pre-Launch Intelligence | Smartly Forecast cross-channel reach and frequency before you spend. Learn how pre-launch intelligence and cross-channel reach planning give CMOs and VPs the confidence to launch smarter campaigns.

Creators aren’t only shaping culture. They’re reshaping how audiences discover, engage and connect with brands.

At ADVANCE, YouTube Chief Business Officer Mary Ellen Coe will share her perspective on where creativity, creators and AI are headed next, and what that evolution means for marketers.

Hear from one of the leaders shaping the future of the creator economy on Sept. 29 in New York City.

Request your ticket: https://www.smartly.io/events/advance-2026?utm_campaign=advance-2026&utm_source=facebook&utm_medium=social