Am Web

How to avoid being the target of hackers.

Excellent piece.

https://webmasters.googleblog.com/2015/07/nohacked-how-to-avoid-being-target-of.html

#NoHacked: How to avoid being the target of hackers

'5 Tweaks to Take Back your Privacy on Facebook'

Required reading for all users.

http://fieldguide.gizmodo.com/5-tweaks-to-take-back-your-privacy-on-facebook-1766715645

5 Tweaks to Take Back Your Privacy on Facebook You have to stay on Facebook to see photos of the nieces and nephews and stay in the loop about Friday drinks—but you don’t want to offer up too much of your personal data to Zuckerberg’s all-seeing network. So what do you do? These five tips will help you grab a little bit of your privacy back.

A good Whiteboard Friday from Moz on Keyword vs. Topic focus in optimising content.

Takeaway: a combination of both is a good strategy.

https://moz.com/blog/can-seos-stop-worrying-keywords-focus-topics-whiteboard-friday

Can SEOs Stop Worrying About Keywords and Just Focus on Topics? - Whiteboard Friday Should you ditch keyword targeting entirely? There's been a lot of discussion around the idea of focusing on broad topics and concepts to satisfy searcher intent, but it's a big step to take and could potentially hurt your rankings. In today's Whiteboard Friday, Rand discusses old-school keyword tar…

An interesting video from Wolfgang Digital

'Conversational Search: The Next Battleground in Online Shopping'

https://www.youtube.com/watch?v=OvpMVqJf3uU&feature=em-subs_digest

Conversational Search: The Next Battleground in Online Shopping Google and Amazon continue to duke it out in the battle for shopping related web searches. Here, Alan discusses the search trends in online shopping, the dri...

The Year in Search 2015

https://www.google.com/trends/story/2015_US

Google Trends Explore the year's biggest moments and the questions they inspired.

The 2015 Local Search Ranking Factors from Moz

https://moz.com/local-search-ranking-factors

Local Search Ranking Factors 2015 - Moz Local marketing experts rank the most important factors that influence Google's local search algorithm. What's most important for Local SEO?

"A recent study from Google found that some phishing sites can trick victims 45% of the time! Once a phishing site has your information, the information will either be sold or be used to manipulate your accounts. the owners will either sell it or use it to manipulate your accounts."

Here is how to protect yourself.

http://googlewebmastercentral.blogspot.ie/2015/08/nohacked-how-to-recognise-and-protect.html

#NoHacked: How to recognise and protect yourself against social engineering

Googe+ accounts will soon be scaled back and no longer needed for YouTube engagement

http://www.theguardian.com/technology/2015/jul/28/google-plus-downsize-youtube

Google minus: underperforming social network Google+ scaled back Users of YouTube and other services will no longer need a Google+ account to join, in attempt to downsize reach of failed rival to Facebook and Twitter

The psychology of Facebook. Interesting piece.

https://blog.bufferapp.com/psychology-of-facebook

The Psychology of Facebook: Why We Like, Share, Comment Whenever I hop onto Facebook to do something specific—find a link I saved for later or see what’s happening on Buffer’s page, perhaps—something strange happens. Despite my best intentions to stay on track and accomplish my goal, I get sucked in. Suddenly I’m checking my own notifications, l…

Skype's real-time translator is now available!

http://businessetc.thejournal.ie/skype-translator-real-time-2098808-May2015/?utm_source=twitter_self

Now anyone can use Skype’s real-time video chat translator Four spoken languages – English, Spanish, Italian, and Mandarin – are supported by the service and is available to anyone with Windows 8.1 or above.

Interesting thoughts from Seth Godin:

http://sethgodin.typepad.com/seths_blog/2015/05/pretty-websites.html

While we don't believe that high converting websites have to be 'unpretty', we agree that you often have to sacrifice aesthetics for conversion optimisation.

Our focus is on conversions, your bottom line. Get in touch today to see how we can help achieve this.

Seth's Blog: Pretty websites ...are rarely websites that convert as well as unpretty ones. If the goal of your site is to position you, tell a story, establish your good taste and make it clear what sort of organization you are, then pretty might...

Is Facebook your homepage? You need to think about your future online strategy.

'5 Top Reasons Your Business Needs a Website' - http://goo.gl/j9r23r

- NEW from the Am Web blog.

5 Top Reasons Your Business Needs a Website a:m web is a leading Irish web development, web design, online marketing and ebusiness consultancy company.