ShelfLife Magazine
Ireland's retail authority
03/06/2026
BWG Group acquires O’Briens Cafe, Abrakebabra and Bagel Factory
BWG Group has acquired O’Briens Cafe, Abrakebabra and Bagel Factory, marking its entry into Ireland’s QSR sector
BWG Group acquires O’Briens Cafe, Abrakebabra and Bagel Factory - Shelflife Magazine BWG Group has acquired O’Briens Cafe, Abrakebabra and Bagel Factory, marking its entry into Ireland’s QSR sector.
02/06/2026
Irish operations boost SPAR Group performance
BWG Foods continued to deliver growth as South African parent SPAR Group reported weaker earnings
Irish operations boost SPAR Group performance - Shelflife Magazine BWG Foods continued to deliver growth as South African parent SPAR Group recently reported weaker earnings.
29/05/2026
Keelings celebrates Irish strawberry season
Keelings is supporting Irish strawberry season with nationwide availability and a major summer marketing campaign
Keelings celebrates Irish strawberry season - Shelflife Magazine Keelings is supporting Irish strawberry season with nationwide availability and a major summer marketing campaign.
29/05/2026
Nature Valley announces official support of The Ryder Cup 2027
Nature Valley will support the 2027 Ryder Cup at Adare Manor with nationwide activations and 250,000 samples
Nature Valley announces official support of The Ryder Cup 2027 - Shelflife Magazine Nature Valley will support the 2027 Ryder Cup at Adare Manor with nationwide activations and 250,000 samples.
29/05/2026
Lidl Ireland opens Baltinglass store, creates 22 new jobs
Lidl’s sixth Wicklow store brings sustainable shopping and modern features to the area
Lidl Ireland opens Baltinglass store, creates 22 new jobs - Shelflife Magazine Lidl’s sixth Wicklow store brings sustainable shopping and modern features to the area
Tony’s Chocolonely launches it's first ever Irish Pop-up
The brand has taken over Fade Street Studios today, Wednesday 28 May, for a fully immersive, free chocolate tasting experience. This is a unique opportunity to discover Tony's mission-driven chocolate in an engaging, multi-sensory environment.
Location:
Fade Street Studios, Dublin 2
Date & Time:
Wednesday 28 May, 12:00 - 19:00
Visitors can expect generous tastings of Tony's signature chocolate chunks in a thoughtfully designed space that brings the brand's commitment to ending exploitation in the cocoa supply chain to life.
All are welcome — entry is free.
27/05/2026
Ballygowan develops Ireland’s first circular bottle using 100% DRS-sourced recycled PET
Ballygowan completes Ireland’s first circular bottle trial using recycled plastic sourced through Deposit Return Scheme
Ballygowan develops Ireland’s first circular bottle using 100% DRS-sourced recycled PET - Shelflife Magazine Ballygowan completes Ireland’s first circular bottle trial using recycled plastic sourced through Deposit Return Scheme.
27/05/2026
Summer sips sales surge
ShelfLife reports on the standout drink trends shaping summer 2026, including premium RTDs, low- and no-alcohol alternatives, and the continued growth of local craft producers
Summer sips sales surge - Shelflife Magazine Ryan Brennan reports on the standout drink trends shaping summer 2026, including premium RTDs, low- and no-alcohol alternatives.
26/05/2026
Barefoot Wine returns to Mother Pride 2026 with ‘Barefoot on the Lawn’
Barefoot Wine & Bubbly returns to Mother Pride 2026 with its ‘Barefoot on the Lawn’ bar and stage across both festival days
Barefoot Wine returns to Mother Pride 2026 with ‘Barefoot on the Lawn’ - Shelflife Magazine Barefoot Wine returns to Mother Pride 2026 with its ‘Barefoot on the Lawn’ bar and stage across both festival days.
26/05/2026
Worth a packet
Ryan Brennan examines how brands in the Snacking category are balancing indulgence and wellness to meet evolving consumer preferences
Mr. Tayto Hunky Dorys O'Donnells Crisps Keogh's Farm Forest Feast Blanco Niño Green Farm Pringles PROPERCORN Cuisine de France Acti-Snack Kellogg's Ireland
Worth a packet - Shelflife Magazine Ryan Brennan examines how brands in the Snacking category are balancing indulgence and wellness to meet evolving consumer preferences.
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