Thinkhouse

𝟱 𝗧𝗛𝗜𝗡𝗚𝗦 𝗬𝗢𝗨𝗡𝗚 𝗣𝗘𝗢𝗣𝗟𝗘 𝗔𝗥𝗘 𝗟𝗢𝗩𝗜𝗡𝗚 𝗢𝗡 𝗦𝗢𝗖𝗜𝗔𝗟 𝗧𝗛𝗜𝗦 𝗪𝗘𝗘𝗞

1.MACY’S THANKSGIVING PARADE

The annual Macy’s Thanksgiving parade was a chaotic pop culture mash-up that Gen Z absolutely loved. Some of the more delightfully random floats included KPop Demon Hunters, Labubu’s, Mr.Fantasy and even Cynthia Erivo.

2. SPOTIFY WRAPPED

Hate it or love it, the streaming platform’s annual data wrap still dominates the conversation for days. The new listening age calculation was a shiny new data feature this year with many young people asking“Did Spotify just call me old?”

3. EUPHORIA SEASON 3

We are so back. The official Euphoria account set the internet ablaze this week as Season 3 premiere date was finally announced with a still image of Zendaya’s Rue. With over 10 million views already, it’s safe to say fans are seated for April 2026.

4. CHANEL SUBWAY SHOW

From runway to subway, Chanel’s Métiers d'art 2026 show took place in an abandoned NYC train station, bringing the French fashion house into the modern era. Cinematic, energetic and fresh, the online chatter is helping the brand capture the imagination of a younger generation.

5. F1 FANDOM

With 42% of fans under 35, Formula One is fast becoming Gen Z’s sporting obsession. Ahead of this weekend’s championship decider, expect to see it all unfold at breakneck speed on TikTok. Expect to see everything from Lando Norris fancams to breakdowns of Lewis Hamilton’s fashion choices.

To mark this year we've compiled 28 pieces of climate storytelling - work that we believe is helping to move our narratives forward in the direction of lives that future generations would thank us for. From using satire and humour to getting experimental with creative tech, each is a useful source of inspiration. Some help connect us with what is urgent, honest and problematic - others invite new possibilities of active hope, beauty and impact, because, as author & artist Oliver Jeffers puts it, “Storytelling is the most powerful force humans have.” Read it here 👉: https://bit.ly/48hFul6

The question on everyone's lips this week is, does X mark the spot.

The App Formerly Knows As Twitter is evolving into the all-singing all-dancing "everything app" the Musk-eteer has promised, but does X mark the sorry pauper's grave where the Twitter we once loved was slain and buried. Either way, no one has a # # what X is, so we thought we'd bring you siX (see what we did there?) incandescently hot takes on what it might be. Read it through the link in our bio.

Art credit to

B0t0x and fillers and threads, OH MY!!
Whether you’re partial to it or not, several people you know are probably on first-name terms with their aesthetic practitioners. Yes, we've entered the era of 𝐓𝐡𝐞 𝐆𝐫𝐞𝐚𝐭 𝐀𝐞𝐬𝐭𝐡𝐞𝐭𝐢𝐜 𝐈𝐧𝐭𝐞𝐫𝐯𝐞𝐧𝐭𝐢𝐨𝐧, where our given appearance is but a first offering, and a vast array of modifications, enhancements, age-defiers, and "tweakments", grant us the opportunity to make changes if we so choose. Is it a good thing or a bad thing? The YOUTH team has some opinions and they weren't afraid to share them. Read the issue at the link in our bio now 💅🏼

We understand the power and potential impact of the advertising & communications industry. It’s made up of some of the most brilliant strategic and creative minds - people described as “architects of desire.”

As recipients of the Creative Climate Action Fund II, we’re hugely grateful to
for the opportunity to build on THINKHOUSE and work to date; mobilising creative climate action across the commercial creative industry.

We’re levelling up with a major, nationwide campaign building on interventions from the Good Life 2030 project to create ‘Good Life Ireland 2030’. We’ll unearth visions of Irish citizens, embed them in public consciousness and workshop new thinking with creative practitioners.

Watch this space!