Shellys

Shelly’s mostly lives online, which can feel a little solitary at times, apart from the lovely email chats and messages with customers. Each box is packed up with love, sent off, and then comes the quiet wait for the A Post notification to say it’s landed safely. Most of the time, I don’t get to witness the joy arrive.

That’s why markets feel so special to me.

One of the biggest surprises of this little business has been the friendships that have grown from it. People who first ordered a treat box have since welcomed me into their kitchens for a cuppa during drop-offs, around their dinner tables with their beautiful family, and one friend who originally ordered a Palestinian treat box I travelled to Syria with last Christmas. 🤍

A huge shoutout to every lovely humans I met last weekend:

💜The ladies scrambling for the last shortbread hearts on Sunday
💜The kids who came back four times for brownies (you absolute legends)
💜The Chilean ladies who patiently waited after I’d packed up, just to grab one more brownie
💜The woman who shared her tough cookie recipe, baked while going through cancer treatment

And every single person who stopped by for a chat
Your kindness, encouragement, and warm words are what keep pushing me forward to grow Shelly’s into something even more special.

This is the heart of Shelly’s, connecting hearts, one treat at a time.

Mark Valentine’s Day this Saturday with a box of handmade heart-shaped vanilla shortbread, filled with homemade raspberry jam and dusted with icing sugar. These are my favourites, buttery, melt-in-the-mouth and perfectly balanced with a zingy raspberry centre (aka a very fancy homemade Jammy Dodger 😉). Wrapped in a shiny gold gift box, they’re a deliciously thoughtful alternative to flowers or chocolates. Order by Tuesday 10th February for delivery across Ireland on Friday 13th February 🍪💕(because mr.postman does not work Saturdays) ❤️

I don’t often do wedding cakes but this was for a friends wedding back in August 2025.

With my phone exploding on a ferry in Italy and the Christmas rush, I lost everything on my phone but recently managed to source a photo from a pal!

This was a sponge cake with raspberry and vanilla buttercream and decorated with fresh flowers!

As always with sponges they are super light and the home made raspberry jam balanced the sweetness of the buttercream! It tasted absolutely delicious if I do say so myself! 🧁