Michelle Duffy Rudden

Could you give me 5 mins to help me help you? Please share also - thanks!

Content Marketing Survey This is to help understand how small businesses in Ireland are managing their content marketing and from this assess what training needs might exist. Your participation is greatly appreciated! Responses are confidential and are collected and used to perform a training needs analysis for Michelle Duf...

Footfall is down and costs are up.
You know that your business needs to be selling online as well as in store but the setup of that is a whole other job in itself.

You've tried to give Shopify a go but end up watching 10 different YouTube videos and asking ChatGPT and suddenly you've lost a day (or night!) and are no further towards having a working website that sells.

Build your own Shopify store in just 30 hours of learning from your very own Shopify expert.

This one is on Zoom, if you prefer in person, get in touch, we can come to you!

💻10 x Monday mornings 10am-1pm live on Zoom
Recordings available afterwards

WHAT YOU'LL LEARN:

Themes
(that's the look and feel of the website)

Menus & Navigation
(that's how people find what they're looking for on the website)

Uploading products
(that's the how-to of adding products/services one at a time or in bulk )

Product images
(that's how to take or get the best quality photos and videos for your products)

Product descriptions
(that's how to write descriptions that really sell!)

Ranking on Google/SEO
(that's how to show up when people search for what you sell)

Email marketing
(that's how to send offers and news via email to your potential and existing customers)

Customer segments
(that's making lists and sets of customers based on their behaviour so you market to them in a way that's really relevant)

Marketing
(that's social media, email, paid ads, events, leaflets, media, ideas that pop... how to find your customer and get their attention)

Discounts
(that's how to offer discounts as a marketing tactic or run a sale)

Accepting payments
(that's how to accept payments safely online)

Connecting custom domain name
(that's adding your own .ie or .com etc.)

Shipping
(that's how to set up whatever you want to offer: click and collect, local delivery or postage/courier delivery to specific places within Ireland, nationwide or exporting.)

Connecting to POS systems
(that's connecting your website and your in-store till system so stock levels update in real time and you get the information about a customer who buys sometimes in store and sometimes online)

WHO IS THIS COURSE FOR?

✅ Brick and mortar retail shop owners.

✅ Retailers who rent space in larger department stores/shopping centres.

✅ Makers who have their products stocked in other people's shops.

✅ Crafters who sell in person at markets and fairs.

✅ Traders who sell in person at markets and fairs.

✅ Service providers who have no website.

✅ Service providers who have a "brochure website" with information only, no transactions/e-commerce facility.

✅ Service providers who would like to turn their service into an online version too.

WHO IS THIS COURSE NOT FOR?

❎ Dropshippers

❎ Multi-level marketing/MLM

❎ Online only entrepreneurs

ABOUT YOUR TRAINER

Michelle is an entrepreneur and small business owner herself and works every day with the SME community helping to start, run and grow their businesses online via training, coaching or making websites and content for them.

⭐️ 4 years at Shopify Support
⭐️ 3 years as a Digital Marketing tutor for ETBs
⭐️ Associate trainer with Entrepreneurs Academy
⭐️ Certificate in Community & Enterprise Development ATU
⭐️ Postgrad Certificate in Creativity, Innovation & Entrepreneurship UCD

10 x Mondays from 16th February to 20th April (Easter Mon off)
10am -1pm

30 hours live tuition.
Recordings and notes to keep afterwards.
Build your store in real time.
Small group setting.

50% discount on 1:1 coaching sessions after course.

WHAT DO YOU NEED TO BRING?

💻You need to do this on a laptop or PC, not a phone or tablet.

💡You need a space where you can focus without distractions. (not a busy shop counter!)

💲A shopify subscription. It's free to start and €1 per month for first 3 months. https://www.shopify.com/ie/pricing

HOW MUCH IS THIS COURSE?

This course is normally €1219+VAT
but for a limited time only you can book for just €500+VAT

BOOK NOW👉 https://michelleduffyrudden.ie/

Michelle Duffy Rudden Transform your entrepreneurial journey with Michelle Duffy Rudden, a top-rated coach, mentor, and consultant. Discover her innovative strategies, gain expert guidance, and unlock your full potential. Get ready to achieve extraordinary success and book your coaching sessions today.

Next Saturday:
Coffee ☕️✅
Headphones 🎧 ✅
Free Marketing Tips ✅

Free Marketing Q & A

Got questions about your online store or digital marketing? Join me on Zoom on Friday at 1, I’ll be here to support you. You’ll also learn from other people’s questions.

Ask Me Anything with Michelle Duffy Rudden
Time: Mar 29, 2024 01:00 PM Dublin

Join Zoom Meeting
https://us06web.zoom.us/j/86147898415?pwd=Gs5l9NMytm1SdzgcrVFvwsN0lySEtu.1

When I ran Content Lab in person it went down really well but all the messages and comments were "Will you do it online?"

So.... here it is!
I'll do it many times again so don't worry if you can't do mornings/Thursdays/full moons.

Share this with someone you know needs to make more content but doesn't have time.

Content Lab (Online Workshop) An online workshop covering content marketing hacks and tips. You'll leave this masterclass with: A content plan covering the next 30 days. One piece of content fully created and published. Understanding of how content turns into sales. Your head spinning with ideas! We will cover 3 key topics: Idea...

Today was my first in person workshop since becoming self employed again and it went great!

Things we learned :
✅Michelle is good at digital marketing.
❌Michelle is not good at paper aeroplane games 😂

✅ChatGPT will replace a lot of time consuming manual work in small businesses.
❌ChatGPT will not replace human creativity and talent.

🌟 The best advice came from Taragh Donohoe “Get over yourself “ 🌟
(on feeling vulnerable when creating content and including your own voice/face)

Massive thanks to Susan Navarro from Cavan Digital Hub all the support.
And Chapter Cavan for the yummy lunch
And to Nigel Livingstone Music - TheEntertainer.ie The Purple Orange Imelda Bradley Artist and Midlands Wedding DJ Hidden Treasures, Ballyconnell, County Cavan.
for giving me your time and being so helpful and kind to each other today too.

Onwards and upwards from here!

I get it. You're overwhelmed with all the stuff that needs to be done for your website and marketing. You've heard of Artificial Intelligence tools but are afraid of it and already feel behind. You're winging it every day, throwing up a post and hoping it does ok. But is it working?

In this one day workshop you're going to learn the tools, techniques and tricks to completely change how you plan and create content for your website and digital marketing.

Lunch is provided.
Parking is free.
Cavan Digital Hub is accessible to all abilities.

Book your place here:

Content Lab A full day workshop covering content marketing hacks and tips. You'll leave this masterclass with: A content plan covering the next 30 days. One piece of content fully created and published. Understanding of how content turns into sales. Your head spinning with ideas! We will cover 3 key topics: Ide...

Nicest delivery in a while 🧑‍🎓 😍

Want to pick my brain? Got a question about e-commerce, social media, marketing, SEO or any other part of growing your business?

Send me a voice note and your dilemma and my answer might feature in my new podcast “Help! I started a business”

WhatsApp: +353857415889

Include your business name for a shout out or let me know if you would like to stay anonymous.

👉 Coming soon!
💡 A day of tips, tricks and hacks to help you fast-track content ideas, creation and strategy.👩‍💼 In person and online workshops will be available.
😎 Invest one day and leave with 30 days worth of content planned including one piece published on the day.
👩‍💻 Sign up on michelleduffyrudden.ie to be first to hear about the launch.