InTime Media
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A TV programme with an app from InTime Media lets viewers play-along in real-time with the programme.
Founded by Julian Ellison, veteran of interactive media services around TV, who was responsible for getting the BBC's first Web site off the ground back in 1994, and much else since! Everything that happens on the app is perfectly in time with the programme. We can enhance audience engagement in the programme, as well as building significant new revenues from advertisers and sponsors.
Our app for Bigg Boss 6 was put to bed on January 12th 2013, when the season ended. We hope to be back with BB7 next year. The app had 200,000 downloads and achieved a 3.96 rating. The negative results were overwhelmingly to do with the live stream from the Bigg Boss house (beyond our control) which initially had problems with its audio feed, and then needed better production team input, but by the end was getting a lot of positive reaction. There are also challenges with some ISPs in India enabling access to the streaming video format supported by Android, but I dare say these are the kind of teething problems you would expect from an innovation in a place like India. Such issues did seem to fade during the three month run, so maybe the ISPs were getting on the case. Let's hope so. We expect to return with another app for a Big TV Show in India within the next few months...
03/12/2012
When I was growing up, we used to think of the US as the place of opportunity. I wonder if India will be for my children...?
Coming to India on a musical journey Rajini Vaidyanathan in Mumbai reports on the growing number of foreign musicians making a beeline for India
27/11/2012
Big change about to take place in India, with the switch from analogue to digital broadcasting in many key areas of the country... http://www.bbc.co.uk/news/business-20121024
India's digital switchover begins India is beginning the process of turning off the analogue television signal as the move towards digital starts, but not everyone is happy
Pleased to report we have just passed 100,000 downloads of our Big Brother (Bigg Boss) app in India.
13/11/2012
Seasons greetings!
12/11/2012
The Bigg Boss 6 International edition of the Android app is now available here:
Bigg Boss 6 International - Android Apps on Google Play This is the official Colors TV app for Bigg Boss Season 6 hosted by Bollywood legend Salman Khan. The app lets you vote, take part in polls, see video clips, get news ...
Salman Khan, Bollywood's biggest star, has just promoted our Bigg Boss app live on Colors this evening. Downloads are going ballistic :)
09/11/2012
Nice short piece about Bigg Boss App in UK's C21 today: http://www.c21media.net/archives/92472
Colors debuts Bigg Boss app Indian network Colors has officially launched a companion app for the latest series of Bigg Boss, the Indian version of Endemol's Big Brother format.
09/11/2012
Promotion on air and in the wider media makes all the difference to app download numbers as this graph shows...
09/11/2012
Coverage of our app, which had over 4000 downloads on 7th November, in an Indian TV blog:
Bigg Boss has launched a mobile app for viewers to watch Live drama of the house! | iDubba Blog - TV Bigg Boss has launched a mobile app for viewers to watch Live drama of the house!
Good coverage of our Bigg Boss App in Hindustan Times -- India's biggest newspaper...
Now, an app to stay updated about Bigg Boss 6 - Hindustan Times After starting paid tours of the Bigg Boss house and other elements associated with the show’s format, the makers have now come up with another way to engage viewers — with a smartphone application.
Even more coverage still of our Bigg Boss App in India
Colors ups interactivity quotient for ‘Bigg Boss’ Colors has launched a ‘Bigg Boss’ application on Android and IOS platforms, enabling viewers 24x7 live access into the Bigg Boss house
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