Inbloom Graphics

SOUMA a fragrance brand inspired by movement, authenticity, and effortless expression. Drawing inspiration from Japanese language and the idea of a passing breeze, fleeting memory, and genuine emotion, we developed a visual identity that translates these ideas into something bold, playful, and contemporary.

From the logotype and colour palette to the product photography and social media visuals, we created a visual world that gives SOUMA a distinctive presence while keeping the fragrances at the centre. Real, fluid, and effortless, just like the scents themselves.
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Inbloom Graphics for SOUMA Perfumes | Logo Design & Instagram Management

Inspired by Canggu’s carefree beach culture, we created a bold identity built around one simple idea: An imperfect, organic stack that’s full of character, just like their gooey grilled sandwiches ☕🥪

From playful sandwich illustrations to a retro palette of cream, charcoal black, and bold red, every detail was designed to feel fun, nostalgic, and unmistakably HEAP.

Read the full story behind the concept on our website through the link in our bio.
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Inbloom Graphics for Heap Bali | Brand Identity & Instagram Management