Body Composition Coach
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I help women LOSE FAT and BUILD MUSCLE, when they’ve done the work, but haven’t seen the reward! 💥
Body Composition Coach �
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What I’m doing in the US 🇺🇸
Here’s a quick update on day 1 of meeting the guy who invested the hip thrust and two of the most respected researchers in the fitness industry!
Want to watch the whole update?
Comment “YOUTUBE” below and I’ll send over the link 🔗
03/10/2026
Give a woman a fish and she eats today.
Teach a woman to fish and she eats for life.
That’s the phrase, right? 🤷🏻♂️
Link in bio 🔗
At some point you have to expose yourself.
I’m currently writing this whilst drinking a cortado in a cafe in Miami.
Out of my comfort zone in different surroundings. Here to meet 3 of the biggest researchers in the fitness space.
I’m here to expose myself.
I’ve been a coach 17 years, you’d think I probably know enough by now. Yet every year, I travel around the world to be in certain rooms with certain people.
Rooms full of people ahead of me, who have knowledge I may not have yet and who have achieved things I may not have achieved yet.
I’ve always been very aware that I don’t know what I don’t know. And, unless I step into environments with people who are ahead of me, how would I ever find out?
Could I get better results for clients? Could there be knowledge I could learn that would change a clients life?
I have to expose myself to these environments to find out.
And this isn’t just a tactic I use to get better as a coach. It’s a tactic I use with my clients too.
Every client who works with me knows about macros, lifting, calories and progressive overload.
Yet they still haven’t fulfilled their potential. Why?
Because they don’t know what they don’t know.
What are they missing? What isn’t quite stacking up? What needs adding or applying differently?
But all of this starts with understanding that they don’t know what they don’t know and crucially, being open to finding out.
Instead of running the same narrative that “you know what to do” yet the evidence says otherwise. Expose yourself to the potential of more.
Jono
01/10/2026
Miami Part One ☝🏼
Thought I had it kushty when I decided I would come to Miami to learn from 3 of the most intelligent and well known coaches in the industry.
Bear with me, I’ll let you know when it stops raining 🙃
Client check in’s don’t stop, food has a little flex, robots deliver your stuff.
Jono
Fair f**king play to you 👏🏼
It’s not about taking anything away from the dedication it requires for a man to be in shape. I know, I’ve done it myself for years.
But I also understand through 17 years of coaching women that they do have it tougher.
But don’t go using this as your excuse.
You have it tougher, but I’ve got thousands of women into the shape of their life, so no, it’s not an excuse.
You can do it, it just requires a lot more intricate detail.
Jono
29/09/2026
Meet Ruth ✨
Ruth’s transformation so far has SO MUCH to it, I think you’ll relate…
Picture this: You’re in your 40’s, you’re a mum, you’re a wife, you train, you’re conscious with your food but STILL, there’s this niggling feeling…
“Am I capable of more?”
That’s where Ruth was. She wasn’t overweight, she wasn’t unhealthy, but she also knew with the right guidance, she could achieve something most 40 somethings never will.
And she did…
5 body weight pull ups ✅
Defined abs ✅
Body weight back squat ✅
4kg down ✅
Muscle up ✅
But there’s more.
Ruth and I have done lots of work around her mindset when it comes to food. We’ve noticed patterns that go way back, we’ve had tough conversations about her snacking and food habits and we’ve re-established food behaviours to give her the best opportunity for success.
This is why Ruth is further ahead than 99% of women in her shoes. She didn’t just need a calorie deficit and strength training…
She needed a tailored strategy built around being the strongest, most athletic and leanest version of herself. And she needed to confront the real issues that were stopping her getting there.
I want you to know that this isn’t about simply showcasing yet another one of my amazing female clients, this is a genuine appreciation for the work Ruth puts in every day.
I couldn’t enjoy working with Ruth more than I do. The sky really is the limit and we aren’t done yet.
Want to follow in Ruth’s footsteps? Message me the word “Ruth”, let’s get started 🫡
Jono
26/09/2026
Shut up though, I’m done with it 🙃
Want to prove those “just you wait until” people wrong? DM the word “COACH”, I’ll see if I can help.
Comment “PODCAST” for the link 👇🏼
I sat down with client and Nutrition Coach Caterina to discuss the one thing most women get wrong.
Caterina is a nutrition coach herself and helps women around the UK with their fat loss goals.
But something was missing from her own journey. She worked with a great PT, she had all the nutrition knowledge…
But when it came to building muscle and getting away from eating 1300 calories to maintain her weight, she often found it frustrating.
She would increase her calories and then boom… she felt the body fat creeping on.
17 weeks into her 20 week build with myself, we filmed a podcast to talk about how this time was different.
Comment “PODCAST” below and I’ll send you the link 🔗
24/09/2026
BCC Live is in 16 days ⚡️
I’d be lying if these events didn’t make me a little anxious.
In 16 days I’ll have clients from all over the UK and Europe joining me in Bristol for 48 hours.
We will train together, drink coffee together, eat together and most importantly grow, learn and develop together.
Which raises a particular issue I have with a lot of people out there.
In that conference room and gym on BCC Live weekend, my clients will be exposed to an environment that challenges them, stretches them but also exposes their weaknesses so they can learn from them.
These people have trained for YEARS. Yet when they enter that environment, they don’t know what they don’t know.
It’s the same for me. I travel across the world to learn what I can from the best in the industry and I put myself in rooms where I’m the bottom of the class. Because that’s how I become better.
Yet every single day, people like you will tell yourself you know what to do, you just need to do it.
You have the confidence to claim you have it figured out, yet you’re not doing it and don’t have the results to show for it.
Cue some inner reflection.
The reason my clients succeed isn’t because they just implement what they already know. It’s a chain of events.
I expose myself to more every year, I expose them to bigger and better things every year and together, we implement that and become physically, mentally and emotionally better.
Time to get off your high horse.
Drop the “I know what to do, I just need to do it”
Open your mind to the fact you don’t know what you don’t know. You don’t even know how to implement what you do know. And if you know more, you’d be fu**ed when it came to even trying to implement that.
Those who get great results expose themselves, you haven’t done that yet.
Wanna join us at BCC Live? I’ve got a couple of public spaces remaining, drop me a line and I’ll see if you’re a good fit.
Jono
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