InFocus Recording Co.
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We make exciting, cinematic promotional videos for professional musicians
Function musicians…
If your promo videos don’t reflect how good you actually are, you’re probably leaving money on the table.
Most acts are using clips that:
1. Don’t show the energy of a live performance
2. Look and sound average
3. Don’t position them as a premium act
That makes it harder to:
→ Charge higher fees
→ Stand out to agencies
→ Win better bookings
That’s where I come in.
I create cinematic showreels for function musicians that actually help you sell your act properly.
If you’re thinking about upgrading your promo this year, drop me a message or DM “SHOWREEL” and I’ll send over some info.
26/01/2026
There’s a few new people here so I just wanted to introduce myself 👋🏻
My name’s Jack and I’m a videographer, audio engineer who stumbled into the function music world almost by accident.
I started out in audio, studying music production at university and opening a small recording studio back in 2018. To help promote the studio, I began offering free live sessions, and that’s when things started to shift. People took notice, the videos got better, and before I knew it, I was being asked to do more video work than audio.
Fast forward to 2022, and I was asked to film a showreel for a friend’s function band. That one project opened the door to an entire world I hadn’t explored, and I decided to dive in headfirst. Three years later, I’ve never looked back.
Now, I help musicians grow and manage their careers not just through professional promo material, but also through the free content I put out into the world. If you’re looking for tips and advice on growing your music business, check out my podcast:
This business is about understanding your audience, knowing what bookers and clients are looking for, and creating content that builds trust and turns heads.
Feel free to give me a message if you’d like to chat about how I can help you!
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