TLG Design Studio

Have you ever looked at a logo and wondered why it feels so right?

When creating the brand identity for Amethyst Rose VA, I knew the logo needed to be more than beautiful - it needed to tell a story.

The geometric rose draws on the symbolism of both the rose and the amethyst crystal, representing growth, clarity and transformation. Together, they reflect the journey of building a business: starting with a vision, overcoming challenges, putting the right systems in place, and creating a business that feels aligned, organised and ready to flourish.

From the custom typography to the crystal-inspired icon, every element was designed with purpose, creating a brand identity that feels elegant, grounded and quietly powerful.

This is what strategic branding is all about and the part I love the most. Looking beyond aesthetics, but building a visual identity that communicates who you are, what you stand for, and where you're going

What detail stands out to you most?

Amethyst Rose VA

Meet Amethyst Rose VA

I’m so excited to share Kelly’s new branding.

This project was about so much more than creating a new look. Kelly had outgrown her old brand, and it no longer reflected where she is now, how her business has evolved, or the level she’s operating at. So this rebrand was really about creating something that felt more aligned, something that reflects both her growth and the way she supports her clients.

At the heart of the identity is the geometric rose icon, which blends the symbolism of growth and resilience with the clarity and balance of an amethyst crystal. I really wanted the mark to feel meaningful as well as refined - something that held both softness and strength.

Visually, the direction leans editorial, sophisticated and empowering, with subtle gothic and alchemical influences. Those details weren’t just a style choice, they were a way of weaving snippets of Kelly’s personality and personal interests into the brand, so the identity feels more distinctive, more personal and more true to who she is.

Rich amethyst tones, dusky purples, deep burgundy accents and elegant typography bring depth, clarity and quiet confidence, while textured details and refined layouts add a sense of transformation and intention throughout.

Everything was designed to reflect Kelly’s approach to business support:
• Calm over chaos
• Structure without rigidity
• Straight-talking support with soul

It’s not just about admin support, it’s about helping women-led businesses create more headspace, stronger systems and room to grow with confidence.

One of my favourite things about this project is how aligned it feels. It’s strategic, elevated and still deeply human, which is exactly what great branding should be.
A brand identity designed to support the next chapter of growth.

Thank you Kelly, for trusting me with this next chapter of your brand, it’s been such a special one to bring to life.

Sharing the final moodboard direction for Kelly’s brand, and honestly… this one felt so special to create.

This part of my process comes after we’ve explored the strategy and foundations of the brand, and it’s where I begin shaping the visual world around it.

For this direction, I wanted the brand to feel supportive, elevated, feminine, creative and full of depth. The rich mauves, burgundy tones, soft neutrals, elegant type and subtle texture all came together so beautifully.

I think moodboards are such an important part of the process because they help bring a brand to life in a way that words alone can’t always do.

It gives that first real glimpse of the atmosphere, the feeling, and the energy behind the brand.

I’ll be sharing more from Kelly’s branding soon, and I’m so excited to show you how it all came together.

A little late to the .now trend… but I’m here :)

I’ve loved seeing so many incredibly talented designers sharing collections of their work. The thought, strategy, and attention to detail behind every project is always so inspiring.

And honestly… there’s something really special about looking back at previous projects, seeing how far you’ve come, and celebrating the work you’re proud of.

So here’s a little collection of some of my logo designs from over the years, past and present.

Also, after seeing .thepinkpony share hers… thank you for the gentle nudge and for encouraging us girlies to proudly show our work too.

Photography by the lovely

Your social media might not be the problem… but the lack of consistency often is.

I speak to so many business owners who know their work is strong…�but when it comes to showing up online, things can start to feel a little disconnected.

One post feels polished.�
The next feels rushed.�
Colours change. Fonts change. Messaging shifts.�

And before long, your brand starts feeling less recognisable than it deserves to.

A few things I always notice when a feed feels harder than it should:

- Inconsistent colours, fonts, or layouts
- Graphics that feel busy or unclear
- Posting becoming reactive instead of intentional
- Spending far too long creating content from scratch

Your social media shouldn’t feel like another full-time job.

When your visuals are aligned and your templates are built with intention, showing up becomes quicker, calmer, and far more consistent.

That’s something I often support my clients with, creating branded social templates that help their content feel cohesive, recognisable, and easy to maintain as their business grows.

What’s the hardest part of social media for you right now - consistency, ideas, or simply finding the time?

Branding should feel inevitable, like there was never another option.

This is always the goal in my work

When strategy leads the design, every decision has purpose. The result doesn't feel forced or overworked - it just fits.

It’s not about adding more, it’s about refining what matters.

Photography:

Not everything in branding needs to shout.

It’s easy to feel like you need to be louder, bolder, constantly visible but that often leads to brands feeling busy or disconnected.

The most confident brands are usually the ones that feel considered, calm, and intentional.

Because real confidence in a brand isn’t loud - it’s clear.

A quiet introduction to something powerful.

A new icon - built to mirror transformation: from grounded understanding to confident, purposeful action.

Every shape and colour flows with intention. A visual story of moving from complexity to clarity.

Just a glimpse, more to come. :)