Sewing Direct

Sewing Direct

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We are Nottingham's number one sewing machine provider –based in Beeston, Nottingham, with easy parking at both shops.

Main Dealer for Bernina, Baby Lock, Pfaff, Juki and Singer Sewing Machines
Service and Repairs to all Makes of Sewing Machine/Overlockers and Coverstich
Range of Fabrics, Habby and Knitting Yarns. | We stock a range of leading brands, such as Singer, Pfaff, Babylock, Juki and Bernina. With a wide range of sewing machines within the shop, we are confident that we will have a machine to suit your budget and projects. We also offer sewing machine services and repairs to sewing machines of all makes and ages. Our prices start from £58.50, and we offer a free-to-look service as well as a no fix, no fee policy. If you are unable to take advantage of our free on-site parking, we can arrange to collect and re-deliver your sewing machine after it’s fixed.

07/10/2026

There are two of them....

its going to be like a strip tease but not in the way you may think....

06/10/2026

Something big is coming....

06/10/2026

If you are looking for an overlocker and you're not sure if you should, or if you will get the use out of it, then here is an offer just for you.

https://sewingdirect.co.uk/product/baby-lock-success-lily-overlocker/

05/10/2026

We have a pre-loved, pre-owned Brother Innov-is XP1 Luminaire sewing and embroidery machine available if you are looking for a fantastic machine at a fraction of the price.

https://sewingdirect.co.uk/product/pre-owned-brother-innov-is-xp1-luminaire-sewing-embroidery-machine/

03/10/2026

Offer Alert,
I'm selling our Brother V3le display. If you are looking for a great machine to get yourself into embroidery, then get in touch.

What amazes me about the Brother range is how easy it is to use.
So go on, give it a try.

https://sewingdirect.co.uk/product/brother-innov-is-v3le-embroidery-machine/

02/10/2026

Hi everyone,

I’ll be away on holiday from 3 October, so our Beeston shop will have temporary opening hours while my mum looks after things:

Saturday 3 October: 10am–3pm

Monday 5 October: Closed

Tuesday 6 October: 10am–3pm

Wednesday 7 October: Closed

Thursday 8 October: 10am–3pm

Friday 9 October: Closed

Saturday 10 October: 10am–3pm

If you’re planning to collect a sewing machine, please call ahead on 0115 9223904 so my mum can have everything ready for you.

For the latest blogs please click here - Blog | Sewing Direct - https://sewingdirect.co.uk/blog/

Thank you for your understanding and continued support.

Kind regards,
Duncan
Sewing Direct

02/10/2026

🧵 October Brother offers have arrived at Sewing Direct! ✨

Thinking about upgrading your sewing room? This month’s offers include savings and FREE accessories across selected Brother sewing, quilting, embroidery and overlocker machines.

Here’s a little of what’s on offer:
🌟 Save £750 on the Stellaire XJ2, plus a free Madeira starter pack
🌟 Free stand with the PR680W, plus your choice of PE-Design 11 or a cap frame
🌟 Free quilt kits with the F420 and A65
🌟 Free machine bag and wide table with the Airflow 3000

There’s more to discover! Head to our blog for the full October offers 👇

Want a closer look? Call us to arrange a demo.
I'd love to help you find your next machine.
0115 9223904

https://sewingdirect.co.uk/october-brother-sewing-machine-offers-at-sewing-direct/

01/10/2026

The Benrina Accessory of the Month is the Mega Embroidery Hoop

A professional-grade hoop for extra-large embroidery designs, motif combinations and beautiful borders.

With three embroidery positions, your fabric stays securely hooped as you move from one embroidery area to the next, helping keep patterns neatly aligned without gaps or offsets. The included template also makes precise fabric placement easy!

What would you create with more room to embroider?

Suitable for machines in the following categories

Compatible Machines
B4,C2,3,D2,Ea1+2+4,Eb,F2,G

Need help figuring out which machines you fit into? Then drop a comment below.

https://sewingdirect.co.uk/product/bernina-mega-hoop-embroidery-hoop/

01/10/2026

Well, October has landed. 😍
Here are the offers from Bernina. ❤️
If you are looking for a new Bernina machine, this could be the month.

Dont forget we offer demonstrations on all the machines, so come down and let us help you choose the right one.

30/09/2026

Last day left until the Bernina 46c foot stop being on offer, get yours now.
Stock is limited

https://sewingdirect.co.uk/product/pintuck-and-decorative-stitch-foot-with-clear-sole-46c/

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Click here to claim your Sponsored Listing.

Telephone

Address


133 High Road
Nottingham
NG92LL

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 3pm
Thursday 9am - 5pm
Friday 9am - 5pm
Saturday 9am - 3pm

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