Mabo

When we said we were making a conscious effort to get out to more industry events this year, we meant it! ✨

This week, our Head of Technology, Nathaniel, headed to the opening day of TechNExt Festival in Newcastle, a festival celebrating the North East's thriving tech sector.

The launch event explored everything from AI and immersive technology to talent, entrepreneurship and the future of innovation, sparking plenty of conversations about the opportunities and challenges shaping the industry.

While not every event we attend sits directly within the world of marketing, we firmly believe that staying curious, hearing different perspectives and keeping an eye on emerging technologies can only make us better at what we do 🔥

A big thank you to the TechNExt team for a fantastic start to the festival week!

Is selling on Amazon still worth it in 2026?

With Amazon reporting £530 billion in net sales in 2025, the potential is still huge, but success takes planning, research, and the right strategy.

Whether you're already selling or thinking about getting started, our latest guide has you covered.

Link to the full article in the comments 👇

Still buzzing after Natalia, our Head of Commercial, and Janine, our Marketing Manager, attended Moja's first-ever Get Known Summit in Newcastle ✨

Every speaker brought something different to the table! It wasn't one of those events where you leave with a handful of vague ideas and a tote bag. We came away with genuine insights, fresh perspectives and plenty to think about.

Massive credit to the MOJA team for pulling off a sold-out debut event. They've already launched tickets for next year's summit and, if this year's event was anything to go by, we'd wholeheartedly recommend getting your name down early.

Our Creative Content Lead, Carli, recently headed to Edinburgh for this year's Televisionaries event with Thinkbox ✨

The event brought together some of the top people from across the TV and advertising industry, offering plenty of fresh perspectives and valuable insights into how brands are making channels work harder together.

We're making a conscious effort to get out to more industry events this year, and with the ITV Showcase coming up next week, we're excited to keep learning, keep listening and keep bringing new thinking back to the brands we work with.

A big thank you to Thinkbox for a fantastic event!

Google has recently launched AI Max, a new Google Ads feature designed to help advertisers uncover additional search opportunities by looking beyond traditional keyword targeting.

But what's perhaps more interesting isn't the tool itself, it's what AI Max tells us about where Search is heading 🔎

Search behaviour is becoming more conversational, exploratory and intent-driven. People are searching differently, and Google is evolving to keep up.

In our latest article, we explore what AI Max is, why Google has built it, and what it reveals about the future of Search.

Link to the full article in the comments below 👇

Around 40% of brand-site traffic is now being routed through AI tools 🤖

Platforms like ChatGPT, Google AI Overviews, Gemini, and Perplexity are changing how people discover your content online. Users are getting direct answers before they even need to click through to a website.

If your content isn’t structured clearly for AI-first search, you could be missing visibility while competitors get surfaced instead.

In our latest blog, we break down:
• How AI-first search is changing online visibility
• What AI systems actually look for in content
• Why content structure matters more than ever
• Practical ways to improve AI visibility without abandoning SEO

Link in the comments 👇

Our team went to Social Day's “Social Media Fest” in Shoreditch and what a blast we had!

From paid social insights to community building and AI chats, there was a lot to take in (in the best way).

Always nice getting out into the industry, hearing what’s working, what’s changing, and chatting with other marketers.

Thanks Social Day for a putting on a brilliant event 🎉

If AI can’t find your content, it won’t recommend it. 🤖

Yes, traditional SEO still matters, but rankings alone are no longer the full picture. As AI-generated answers become more integrated into daily search experiences, visibility now means being understood, trusted, and selected as part of the response.

One of the biggest misconceptions right now is that Generative Engine Optimisation (GEO) is replacing traditional SEO, but in reality, increased search visibility depends on them working together. Because if your content isn’t optimised for how AI interprets information, you could be missing out on opportunities to stay visible.

In our latest blog, we explore what SEO and GEO mean for the future of search, how they work together, and what businesses can do to prepare for the next evolution of online visibility.

Link in the comments 👇

Hip hip hooray, it’s our 13th birthday today! 🎉🎂

13 is unlucky for some, but not for us 🔥 Here’s to another year of doing what we love. Huge thanks to our amazing team and clients!