Mabo

We’d long suspected that increasing investment in Paid Social could have a wider effect on search performance. So our Senior Social Account Manager, Ryan, went looking for the evidence.

Across the accounts analysed, increased Paid Social spend was closely associated with increased PPC activity in 73% of cases.

But one of the most useful findings wasn’t an immediate uplift, it was the delay. Around a quarter of accounts initially saw PPC efficiency decline before performance recovered and improved approximately 3-4 weeks later. React too quickly, and you could reduce investment before that additional traffic has had time to deliver its full impact.

In our latest blog, we discuss what he uncovered, what surprised him and why marketers need to stop judging Paid Social and PPC as completely separate channels. You'll also get access to download the full whitepaper to explore the data behind the findings

Read more here: https://hubs.ly/Q04vDdj40

Could your lack of creative be limiting your campaign performance?

As paid platforms become more creative-led, the quality, variety and volume of creatives you give them matters more than ever, but that doesn’t mean creating more content for the sake of it.

The opportunity sits in testing different ideas and formats, learning what actually works and then scaling the winners.

And with our webinar happening tomorrow, there’s still time to join us as we explore exactly that.

👉 Still time to save your spot! https://hubs.ly/Q04vkKSF0

Hosted by our Creative Content Lead, Carli Buckley, we’ll cover:

⭐️ Why creative quality and quantity matter
⭐️ How to spot when a creative gap could be limiting growth
⭐️ The different roles of video, static, carousel and UGC
⭐️ How to build a repeatable test, learn, iterate and scale process

Join us tomorrow, 📅 Thursday 27 August, 🕧 12.30pm–1pm.

What a difference a week makes… 🌞☁️

Last week we were enjoying 30°+ sunshine at our Mabo Summer Social. This week? 15°, grey skies and the weather app informs us it actually feels like 11°! We definitely picked the right Friday 😂

So, while the sun was still on our side, we made the most of it with good food, plenty of laughs, some questionable sporting ability and a day spent with the Mabo team, friends and families.

A proper Friday well spent with a lovely bunch of people 💙

Could your lack of creative be limiting your campaign performance?

As paid platforms become more creative-led, the quality, variety and volume of creatives you give them matters more than ever, but that doesn’t mean creating more content for the sake of it.

The opportunity sits in testing different ideas and formats, learning what actually works and then scaling the winners. And that’s what we’ll be exploring in our webinar next week:

Closing the Creative Gap: How to Test Smarter and Scale What Works

👉 Save your spot here: https://mabo.co.uk/closing-the-creative-gap-how-to-test-smarter-and-scale-what-works?utm_source=facebook&utm_medium=organic_social&utm_campaign=content_webinar_post_20_aug

Hosted by our Creative Content Lead, Carli Buckley, we’ll cover:

⭐️ Why creative quality and quantity matter
⭐️ How to spot when a creative gap could be limiting growth
⭐️ The different roles of video, static, carousel and UGC

How to build a repeatable test, learn, iterate and scale process

Join us next week on 📅 Thursday 27 August at 🕧 12.30pm–1pm

August might feel early to be talking about Black Friday and Christmas. But in marketing? It really isn’t! 🎄

If campaigns need to be ready to launch in September and October, the planning, budgets, creative, offers and wider strategy need to be coming together now.

So if BFCM and Christmas haven’t made it onto the agenda yet, this is your sign to start the conversation, whether that’s with your in-house marketing team or your agency account manager.

Google Ads is about to start taking your bidding targets a little more literally… 👀

From next week, Google is changing how target-based bidding works for campaigns that are limited by budget.

If a campaign is currently outperforming its Target CPA or Target ROAS, but the target itself hasn’t been updated, its performance could begin moving closer to the figure you originally set.

In other words, that target you entered ages ago and haven’t thought about since? Now might be a good time to check it.

We’ve broken down:
🔵 Which campaigns are affected
🟣 Why Google is making the change
🟢 What you need to review before 17th August

And, most importantly, what the update could mean for your campaign performance. Give the full article a read here: https://hubs.ly/Q04t1yW90

We know, we know. It’s August. Nobody wants to talk about Christmas yet 🎄

But while most of us are still clinging to summer, plenty of shoppers are already thinking ahead.

In fact, 26% of UK adults who celebrate Christmas and plan to buy gifts say they complete all of their Christmas shopping before Black Friday. By November, 36% of UK consumers have already started.

For marketers, that means the festive campaign can’t begin when the decorations go up. The strategy, creative, audiences, offers and launch dates all need to be sorted well before then, so you’re ready when your customers are.

So, no, you don’t need to defrost Mariah Carey just yet…

But it might be time to dust off the Christmas marketing plan 👀

What a lovely way to start the week 💙

We’re delighted to have been shortlisted for Best Low Budget Campaign at the UK Social Media Awards! ✨

A huge thank you to the judges for the recognition, and good luck to all the other finalists 🏆

ChatGPT Ads have officially landed in the UK... so naturally, we had a nosey. 👀

We've been exploring the beta to see how it works, what's included, and what it might mean for advertisers.

Read what we found in the comments below 👇