Middle Table

Built for What’s Next.

When Ashurst and Perkins Coie came together in a landmark US$2.8 billion merger, the launch needed to do more than announce a new name. It needed to introduce a new identity, a shared ambition, and set the tone for what came next.

We created a bold brand manifesto film that became the first expression of the new Ashurst Perkins Coie brand, helping to bring its vision to life from day one.

Here are a few stills from the project and the people who made it possible...

Director: Nott Brothers
Director’s Mentee: karisma
Production: @‌middletable
Executive Producer: @‌fredfenoulhet
Producer:@‌deni.best
Assistant Producer: @‌temiadegbayibi
Production Manager: @‌liamwallacecook
1st AD: @‌theadventureofmrspoon
Runner: Josiah Brown

Lawyer: @‌nicolamooi

DOP: @‌billyburkedop
1st AC: @‌nowthenpete
2nd AC: @‌sarah.culllen
Grip: Bobby Brown
Gaffer: @‌krabbenorbert
Spark: @‌joevickerstaff
Spark: Jack Cullis
Spark: @‌tom_is_here_lo

Production Designer: @‌fiorellapomarino
Art Assistant: Mónica Silva
Art Assistant: Lara Hurd
Stylist: @‌a_thompson
HMU: @‌niki_henry_mua

Editor: @‌workbyrebecca
Screens Producer: @‌lvincey
Designer: @‌olabernic
DIT / Online Editor: @‌praiiseee_
VFX: @‌slvdrmldnd
Colour: @‌company_3
Colourist: @‌d.phipps.colour
Post Producer: @‌edwinelkproducer

Studio: @‌quitebrilliant

Decisions made early on shape the whole process.

In our Commission Impossible research, marketers told us the biggest barrier to making more video content wasn’t budget.

It was time.

35% said it was the amount of their own time it would take.
15% said it was the length of the project itself.

Because often, the hardest part isn’t making the content.
It’s managing the process around it.

More stakeholders.
More feedback.
More delays.

And usually, slower decisions lead to safer creative.

Check out the full Commission Impossible film for more 🎥

What a morning. ☕

Today we hosted the first event and honestly, the conversations in the room were so relatable.

We surveyed 100+ marketers about their experiences commissioning video content and the results were pretty eye-opening... only 8% said they were completely happy with their last video project.

Not because video doesn’t work.
Because finding the time, getting buy-in, managing the process and proving ROI can make the whole thing feel way harder than it should be.

That’s exactly why we created the films, to help marketers get more from the video projects they’re investing in.

Big thanks to everyone who came along this morning 💛

You can watch the films here:
www.middletable.com/commission-impossible

ContentMarketing

What a morning. ☕

Today we hosted the first event and honestly, the conversations in the room were so relatable.

We surveyed 100+ marketers about their experiences commissioning video content and the results were pretty eye-opening... only 8% said they were completely happy with their last video project.

Not because video doesn’t work.
Because finding the time, getting buy-in, managing the process and proving ROI can make the whole thing feel way harder than it should be.

That’s exactly why we created the films, to help marketers get more from the video projects they’re investing in.

Big thanks to everyone who came along this morning 💛

You can watch the films via the link in our bio!

ContentMarketing

Adam Cottam
Founding Director.
First ever Middle Table DOP.
Now heads up crewing and operations.

Keeps projects on track, crews sorted and shoots running properly. Calm under pressure. Big on detail. Knows production inside out.

Meet Jannah.

If there’s a complex shoot happening somewhere in the world, Jannah is usually already across it. From international projects for PETRONAS to work for brands like Google and Nokia, she’s the one keeping everything moving.

She’s involved at every stage. Calm under pressure, sharp on the detail, and very good at what she does.

If you’ve worked with Jannah, you’ll know. If you haven’t yet, you will.

A few moments from behind the scenes at @‌Hong Kong University.

Filming in busy, real working environments always brings its own challenges. Tight schedules, lots going on around us, and people who aren’t used to being on camera. That’s where experience really matters.

These are the in-between moments. Setting up, adjusting, and making sure everything’s ready before the camera rolls.

If you’re planning a shoot and want a team that knows how to work around real life, we’re always happy to talk.

Back in October last year, we had a fun filled few days filming with the Petronas team in Malaysia and Mercedes F1 boss Toto Wolff in Brackley.

A lot of kit, some very calm people on camera, and the usual behind-the-scenes problem solving that never makes it into our final cut.

These shoots are always a good reminder that strong brand films come from trust. Clear objectives, good collaboration and letting experienced crews do what they do best.

And yes, the final image is our own fully committing to the moment and getting in on the fun. Proof that no one is safe once the cameras are out.

If you’re planning a film and want a team that brings structure, experience and a sense of humour to the process, you know where to find us!

Some stills from our day at Silverstone shooting the new X F1 film.

The idea was simple. Bring real fans together and let them talk about why they love the sport. No scripts. No overthinking. Just proper conversation. As soon as they started chatting, the whole set shifted. You get a different kind of energy when people are sharing their own stories.

The fans were brilliant from the first minute. Open, honest and up for anything. You can see it in every frame.

Our team kept the day running smoothly so they could enjoy the experience and be themselves on camera. That is always the aim.

Huge thank you to everyone involved:
Director –
DOP –
Creative Strategy & Production –
Senior Producer – Kezia Clark
Wardrobe – Alice Rudwick
BTS –
Contributor –
Super Fans – and Tony Chambers
Plus our brilliant crew on lighting, sound, camera, HMU and logistics.

The team took a break from laptops this week to get the office ready for Christmas. Nothing fancy, just everyone pitching in, making paper chains, chatting, laughing and trying to work out how to hang things without bringing the ceiling down.

The place is now officially festive and we’re ready for the end of year sprint (but if more work comes our way we’ll find a way to squeeze that in too).