Commetric

🎄🌟As the holiday season approaches, all of us at Commetric want to take a moment to express our gratitude to our clients, partners, and community. Your trust and collaboration have been the highest gifts we've received this year.

May your holidays be flled with joy, and your new year be "Off the Charts" in success and happiness!

Here's to another year of insightful analytics, impactful strategies, and stories that resonate.
Warm wishes from your Commetric team!

🎉 Exciting News Alert! 🎉

We're proud to share that Commetric has been shortlisted in two categories at the prestigious DataComms Awards 2023! 🏆

✅️ Firstly, our collaborative work with EY on understanding brand positioning in a post-COVID digital transformation sector has been recognised.
✅️ Our second nomination with the Institute of Molecular and Clinical Ophthalmology Basel (IOB) underlines our joint efforts in effectively communicating a groundbreaking scientific breakthrough amidst the global pandemic.

🔗 https://shorturl.at/sBXY1

Commetric Shortlisted for 2 DataComms Awards - Commetric We are thrilled to announce that Commetric has been officially shortlisted in the DataComms Awards 2023, a prestigious event celebrating the integral role data has come to play in modern communications strategies. The awards recognise the transformative power of data across a variety of sectors, hig...

🦠 Our latest article discusses how top brands are promoting dietary supplements in the COVID aftermath, helping you stay fit and healthy! 💪

🔬 Dive into the science-backed benefits and discover how premium supplements can support your immune system, enhance energy levels, and promote overall wellness. 💊

🔗 Read the full analysis here: https://shorturl.at/fprDK

💬 Share your thoughts in the comments and tag a friend who needs a health boost! 🤝

Survival of the Fittest: How Brands Promote Dietary Supplements in the Covid Aftermath - Commetric Our media analysis found that the debate around dietary supplements continues to centre on their efficacy, with companies such as Nestlé, Unilever, GNC, and Herbalife adopting proactive PR strategies to address this challenge and communicate the scientific basis of their products. We also found tha...

🔍 Check out this media analysis on the changing landscape of the plastic pollution debate. It's a must-read for all PR professionals!

🌱💡 Learn why it's crucial to rethink our approach to tackling plastic pollution and why recycling initiatives may not be enough. The article highlights the pressing need to address the root cause: the excessive reliance on virgin plastic.

💼🌊 Find out how the Food & Drink and Retail industries have been at the center of this ongoing debate. It's not just NGOs leading the charge; media critiques have put the spotlight on these sectors too.

🔗 Read the full analysis here: https://shorturl.at/oxDFM

The Plastic Pollution Debate Has Changed. Here's Why PR Pros Need to Overhaul Their Green Strategy - Commetric Our media analysis found that new regulations across the world marked a turning point in the media debate on plastic pollution while recycling came under fire. We also found that reuse initiatives tend to generate more positive headlines, while transparency and data verification is more important th...

Commetric's Director of Machine Learning, Konstantinos Karakostas, looks into some key concepts of Generative AI. 🧠💡

It has the potential to transform the way we live and work, but it is also important to understand its limitations and use it responsibly.

🔗 Read more here: https://commetric.com/2023/06/21/leveraging-generative-ai-and-llms-for-pr-and-comms-measurement-and-evaluation/

Leveraging Generative AI and LLMs for PR and Comms Measurement and Evaluation - Commetric by Konstantinos Karakostas, PhD – Director of Machine Learning, Commetric Amid all the hype around ChatGPT, Bing Chat, Google Bard and other fascinating user-facing tools launched, we are all reading more and more stories online about the potential impact of generative artificial intelligence. Gen...

📣 The 2023 ASCO Annual Meeting presented a multitude of clinical research data on cancer care practices, with a major focus on advancements in breast cancer treatment. 💉

📊 Our media analysis found that Novartis’ Kisqali was widely praised for its promise of boosting survival and significantly reducing the chance of recurrence, while Merck’s Keytruda was framed as a new standard of care.

💊 Additionally, there was a renewed focus on antibody-drug conjugate pipelines and a shift towards patient-centred care in oncology, emphasising the importance of integrating patients into treatment decision-making.

🔗 Dive into the full media analysis to discover more about the impactful insights: https://shorturl.at/nGIMV

ASCO 2023 Unleashed New Era of Patient Power and Cutting-Edge Therapies. Here Are the PR Takeaways - Commetric The 2023 ASCO Annual Meeting presented a multitude of clinical research data on cancer care practices, with a major focus on advancements in breast cancer treatment. Our media analysis found that Novartis’ Kisqali was widely praised for its promise of boosting survival and significantly reducing t...

🌈 Happy Pride Month! 🏳️‍🌈

This year, let's celebrate Pride Month by taking a bold stand for equality and inclusivity. In our latest article, we explore a powerful approach to showing support for the LGBTQ+ community: embracing boycotts as a tool for change. 💪

📊 Our media analysis found that, unlike previous years when accusations of pinkwashing triggered the loudest boycott calls during Pride, the latest LGBTQ+-related consumer activism came from conservative and far-right voices.

🔗 Read the full article here: https://shorturl.at/ckFK4

This Pride Month, Don't Be Afraid of Boycotts. Use Them to Show True Support for the LGBTQ+ Community - Commetric Our media analysis found that, unlike previous years when accusations of pinkwashing triggered the loudest boycott calls during Pride, the latest LGBTQ+-related consumer activism came from conservative and far-right voices. Analysing the debate around the most prominent boycotts, we found that bowin...