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As an online seller or eCommerce entrepreneur, you know that getting high quality traffic and the right eyes on your products is crucial to driving conversions. But are you still relying on old-school Meta ad targeting strategies? It’s possibly time to rethink your approach and embrace more effective, modern techniques. 💡

As a seasoned digital agency we are always A/B testing different targeting and campaign strategies across Meta for our clients and Academy members. Here's what you need to know:

Old strategies like detailed targeting and lookalikes might not be as effective as you think. We've tested Advantage+ Audience and found that letting Meta’s algorithm work its magic—without any input—can sometimes yield better results. 📊

Worried about losing control over who sees your ads? Our tests show that Advantage+ Audience’s smart suggestions for age and gender can outperform strict targeting, especially when your goal is conversions. Let the algorithm do the heavy lifting for you. 🎯

Remarketing used to be a dialled in game-changer. But now? Meta’s algorithms are already starting to allocate part of your budget to remarketing even in broad campaigns. We’ve found that using a single Advantage+ Audience can most often streamline your efforts and cut CPA's. 💰

Why This Matters:

At eVolveCommerce Academy, we thrive in staying ahead of the eCommerce and digital advertising curve. We constantly test and optimize our strategies to ensure we’re not just following trends, but proving them. If you’re still relying on outdated ad strategies, it’s possibly time to pivot and trust the data.

Start testing these approaches today.

👉 Follow us for more digital marketing tips and expert insights you can start implementing into your own online marketing and advertising strategies today.

This AI Email Marketing Manager is transforming the way Shopify sellers are growing their online sales through engagement automation.

With TinyEinstein, Shopify sellers can:

✅ Personalise email with audience segmentation
✅ Build multiple custom email flows based on buyer behaviour
✅ A/B test copy and creative with ease for best conversion rates
✅ Track full email campaigns analytics making better data-driven decisions

Learn more about how TinyEinstein AI Marketing Manager can revolutionise your online retail business today.

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According to Forrester, the value of cross-border is likely to rise to $627 billion by 2022, making it a total of 20% of ecommerce as a whole.

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The UK online sales boom is continuing to offset the fall in-store sales according to latest figures from the BRC-KPMG Retail Sales Monitor for August.

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