Optimal Insurance
With more than 25 years of insurance experience, I offer personalized advice designed around your unique needs.
My services are 100% free, so you get expert guidance without the cost. Paula Cook, trading as Paula Cook Mortgage Broker Limited, is an Appointed Representative of New Leaf Distribution Ltd which is authorised and regulated by the Financial Conduct Authority: FCA Number 460421
Your home is at risk if you fail to keep up payments on your mortgage or any other loans secured against it. Buy to Let mortgages and Commercial Lending are not usually regulated by the Financial Conduct Authority
01/03/2026
๐ ๐ฉ๐๐ฒ ๐ซ๐ข๐ฌ๐ ๐๐๐ง ๐ช๐ฎ๐ข๐๐ญ๐ฅ๐ฒ ๐ข๐ง๐๐ซ๐๐๐ฌ๐ ๐ฒ๐จ๐ฎ๐ซ ๐ซ๐ข๐ฌ๐ค.
โBigger lifestyle
โBigger commitments
โSame protection
Remember to update your policy with the new amount that you would like covering.
Most employer benefits only cover a portion of income and often end after a set period.
I help people understand what their work benefits ACTUALLY cover (itโs rarely what they think).
If youโve changed jobs recently, message WORK and Iโll let you know if your protection still works for you or not.
28/02/2026
๐๐จ ๐ฒ๐จ๐ฎ ๐ซ๐๐ง๐ญ ๐ ๐ฉ๐ซ๐จ๐ฉ๐๐ซ๐ญ๐ฒ?
Renters often think protection is only for homeowners.
๐๐ฎ๐ญ ๐ซ๐๐ง๐ญ ๐๐จ๐๐ฌ๐งโ๐ญ ๐ฉ๐๐ฎ๐ฌ๐ ๐ข๐ ๐ฒ๐จ๐ฎโ๐ซ๐ ๐ข๐ฅ๐ฅ.
And landlords donโt accept sick notes.
Ensure you have the correct insurance in place to avoid eviction situations.
If your household relies on your income, message RENT and Iโll show you your real backup plan
26/02/2026
๐๐ก๐ ๐๐ข๐ญ๐ญ๐๐ฌ๐ญ ๐๐ฅ๐ข๐๐ง๐ญ๐ฌ ๐๐ซ๐ ๐ฎ๐ฌ๐ฎ๐๐ฅ๐ฅ๐ฒ ๐ญ๐ก๐ ๐ฅ๐๐๐ฌ๐ญ ๐ฉ๐ซ๐จ๐ญ๐๐๐ญ๐๐.
Most claims I see are:
Cancer
Heart issues
Strokes
๐๐จ๐ญ ๐๐๐๐ข๐๐๐ง๐ญ๐ฌ.
Health lowers cost โ it doesnโt remove risk.
๐๐ ๐ฒ๐จ๐ฎโ๐ซ๐ ๐ก๐๐๐ฅ๐ญ๐ก๐ฒ, ๐ง๐จ๐ฐ ๐ข๐ฌ ๐ญ๐ก๐ ๐๐ก๐๐๐ฉ๐๐ฌ๐ญ ๐ญ๐ข๐ฆ๐ ๐ญ๐จ ๐๐ก๐๐๐ค.
Message FIT and Iโll show you what cover would cost today vs later.
24/02/2026
At Optimal Insurance ๐ฐ๐โ๐ฅ๐ฅ ๐ซ๐๐ฏ๐ข๐๐ฐ ๐ฒ๐จ๐ฎ๐ซ ๐๐ฑ๐ข๐ฌ๐ญ๐ข๐ง๐ ๐ฉ๐จ๐ฅ๐ข๐๐ข๐๐ฌ ๐๐ง๐ ๐๐ฑ๐ฉ๐ฅ๐๐ข๐ง ๐ข๐ง ๐ฉ๐ฅ๐๐ข๐ง ๐๐ง๐ ๐ฅ๐ข๐ฌ๐ก ๐ฐ๐ก๐๐ญ๐ก๐๐ซ ๐ญ๐ก๐๐ฒ ๐ฌ๐ญ๐ข๐ฅ๐ฅ ๐๐จ ๐ญ๐ก๐ ๐ฃ๐จ๐ ๐ญ๐ก๐๐ฒโ๐ซ๐ ๐ฆ๐๐๐ง๐ญ ๐ญ๐จ ๐๐จ โ ๐๐ง๐ ๐ข๐ ๐ญ๐ก๐๐ซ๐โ๐ฌ ๐ ๐๐๐ญ๐ญ๐๐ซ ๐จ๐ฉ๐ญ๐ข๐จ๐ง, ๐ฐ๐โ๐ฅ๐ฅ ๐ฌ๐ก๐จ๐ฐ ๐ฒ๐จ๐ฎ ๐๐ฑ๐๐๐ญ๐ฅ๐ฒ ๐ฐ๐ก๐ฒ.
We use a simple traffic-light check:
๐ข Green โ Youโre good to go
๐ Amber โ Some areas donโt quite fit anymore
๐ด Red โ You definitely need a better policy
No pressure, no obligation โ just clarity.
Message REVIEW and weโll take a look for you.
22/02/2026
๐๐๐ฏ๐ข๐ง๐ ๐ ๐๐๐๐ฒ ๐๐ก๐๐ง๐ ๐๐ฌ ๐ฐ๐ก๐๐ญ โ๐ซ๐ข๐ฌ๐คโ ๐ฆ๐๐๐ง๐ฌ.
Before kids โ illness affects you
After kids โ illness affects their home, and their lives.
๐๐จ๐ฌ๐ญ ๐ฉ๐๐ซ๐๐ง๐ญ๐ฌ ๐ข๐ง๐ฌ๐ฎ๐ซ๐ ๐ฉ๐ซ๐๐ฆ๐ฌ, ๐ฉ๐ก๐จ๐ง๐๐ฌ ๐๐ง๐ ๐๐๐ซ๐ฌ ๐๐๐๐จ๐ซ๐ ๐ญ๐ก๐๐ฒ ๐ข๐ง๐ฌ๐ฎ๐ซ๐ ๐ญ๐ก๐ ๐ข๐ง๐๐จ๐ฆ๐ ๐๐๐๐๐ข๐ง๐ ๐ญ๐ก๐ ๐๐๐ฆ๐ข๐ฅ๐ฒ.
I offer a free 15-minute protection review for parents so you know:
โข how long money would last
โข what support actually exists
โข what gaps you have
โข we can do a free review of your current policy to ensure you have the correct cover.
๐๐จ ๐ฉ๐ซ๐๐ฌ๐ฌ๐ฎ๐ซ๐ โ ๐ฃ๐ฎ๐ฌ๐ญ ๐๐ฅ๐๐ซ๐ข๐ญ๐ฒ.
Message us today if you want me to check your policy and ensure your family are correctly covered.
20/02/2026
๐๐ฎ๐ข๐๐ค ๐ช๐ฎ๐๐ฌ๐ญ๐ข๐จ๐ง:
How long would your household money last if income stopped tomorrow?
Most people guess 6โ12 months.
๐๐ฏ๐๐ซ๐๐ ๐ ๐๐ง๐ฌ๐ฐ๐๐ซ ๐๐๐ญ๐๐ซ ๐ฐ๐ ๐๐๐ฅ๐๐ฎ๐ฅ๐๐ญ๐ ๐ข๐ญ: ๐โ๐ ๐ฐ๐๐๐ค๐ฌ.
I run free 15-minute โwhat ifโ checks โ no products discussed unless you ask.
Comment or message WHAT IF and Iโll send you the booking link.
18/02/2026
๐๐จ๐๐๐ฒ ๐ฐ๐๐ฌ๐งโ๐ญ ๐ ๐ฌ๐๐ฅ๐๐ฌ ๐ฆ๐๐๐ญ๐ข๐ง๐ . ๐๐ญ ๐ฐ๐๐ฌ ๐ ๐ซ๐๐ฅ๐ข๐๐ ๐ฆ๐๐๐ญ๐ข๐ง๐ .
A client thought theyโd lose their house if illness hit โ turns out they had some cover but a huge gap.
๐๐ ๐๐ข๐ฑ๐๐ ๐ข๐ญ ๐๐จ๐ซ ๐ฅ๐๐ฌ๐ฌ ๐ญ๐ก๐๐ง ๐ญ๐ก๐๐ข๐ซ ๐ฆ๐จ๐ง๐ญ๐ก๐ฅ๐ฒ ๐ญ๐๐ค๐๐๐ฐ๐๐ฒ๐ฌ.
People donโt need pushing into insurance.
They need someone to translate the small print into real life and to ensure you get the correct policy for your individual needs.
If you want your policy reviewed and explained in plain English, message REVIEW.
#ษชษดแดแดแดแดแดสแดแดแดแดแดษชแดษด
17/02/2026
At Optimal Insurance ๐ฐ๐โ๐ฅ๐ฅ ๐ซ๐๐ฏ๐ข๐๐ฐ ๐ฒ๐จ๐ฎ๐ซ ๐๐ฑ๐ข๐ฌ๐ญ๐ข๐ง๐ ๐ฉ๐จ๐ฅ๐ข๐๐ข๐๐ฌ ๐๐ง๐ ๐๐ฑ๐ฉ๐ฅ๐๐ข๐ง ๐ข๐ง ๐ฉ๐ฅ๐๐ข๐ง ๐๐ง๐ ๐ฅ๐ข๐ฌ๐ก ๐ฐ๐ก๐๐ญ๐ก๐๐ซ ๐ญ๐ก๐๐ฒ ๐ฌ๐ญ๐ข๐ฅ๐ฅ ๐๐จ ๐ญ๐ก๐ ๐ฃ๐จ๐ ๐ญ๐ก๐๐ฒโ๐ซ๐ ๐ฆ๐๐๐ง๐ญ ๐ญ๐จ ๐๐จ โ ๐๐ง๐ ๐ข๐ ๐ญ๐ก๐๐ซ๐โ๐ฌ ๐ ๐๐๐ญ๐ญ๐๐ซ ๐จ๐ฉ๐ญ๐ข๐จ๐ง, ๐ฐ๐โ๐ฅ๐ฅ ๐ฌ๐ก๐จ๐ฐ ๐ฒ๐จ๐ฎ ๐๐ฑ๐๐๐ญ๐ฅ๐ฒ ๐ฐ๐ก๐ฒ.
We use a simple traffic-light check:
๐ข Green โ Youโre good to go
๐ Amber โ Some areas donโt quite fit anymore
๐ด Red โ You definitely need a better policy
๐๐จ ๐ฉ๐ซ๐๐ฌ๐ฌ๐ฎ๐ซ๐, ๐ง๐จ ๐จ๐๐ฅ๐ข๐ ๐๐ญ๐ข๐จ๐ง โ ๐ฃ๐ฎ๐ฌ๐ญ ๐๐ฅ๐๐ซ๐ข๐ญ๐ฒ.
#ษชษดแดแดแดแดแดสแดแดแดแดแดษชแดษด
Message REVIEW and weโll take a look for you.
16/02/2026
๐๐จ๐ฎ๐ฅ๐ ๐ฒ๐จ๐ฎ ๐ฅ๐ข๐ฏ๐ ๐จ๐ง ยฃ๐๐๐.๐๐ ๐ฉ๐๐ซ ๐ฐ๐๐๐ค? That is the current Statutory Sick Pay Rate.
For most households that wouldnโt even cover the mortgage โ never mind food, electricity, travel and the rest of lifeโs bills.
๐๐ ๐ข๐ฅ๐ฅ๐ง๐๐ฌ๐ฌ ๐ฌ๐ญ๐จ๐ฉ๐ฉ๐๐ ๐ฒ๐จ๐ฎ๐ซ ๐ข๐ง๐๐จ๐ฆ๐, ๐ญ๐ก๐ ๐๐ฑ๐ฉ๐๐ง๐ฌ๐๐ฌ ๐ฐ๐จ๐ฎ๐ฅ๐๐งโ๐ญ ๐ฌ๐ญ๐จ๐ฉ ๐ฐ๐ข๐ญ๐ก ๐ข๐ญ.
At Optimal Insurance we help you protect the income that keeps everything running, so your financial commitments are still met when life doesnโt go to plan.
If you want to see what your safety net really looks like, message CHECK for a free review. We can advise on your current policies and advise if anything needs changing or if you are best to stay on your current policy.
14/02/2026
๐๐ก๐ ๐๐ข๐ ๐ ๐๐ฌ๐ญ ๐ฆ๐ฒ๐ญ๐ก ๐ฌ๐๐ฅ๐-๐๐ฆ๐ฉ๐ฅ๐จ๐ฒ๐๐ ๐ฉ๐๐จ๐ฉ๐ฅ๐ ๐๐๐ฅ๐ข๐๐ฏ๐:
โIโll figure it out if I get ill.โ
๐๐ฎ๐ญ ๐ข๐ ๐ฒ๐จ๐ฎ ๐๐จ๐งโ๐ญ ๐ฐ๐จ๐ซ๐ค โ ๐ฒ๐จ๐ฎ ๐๐จ๐งโ๐ญ ๐ ๐๐ญ ๐ฉ๐๐ข๐.
No sick pay
No HR department
No backup income
I specialise in helping self-employed people see their real safety net.
If you run your own business, message SELF and Iโll calculate how long you could survive off savings alone and show you how insurance can ensure you are in a better position financially and mentally .
We can also review your current policy and advise if you are on the correct policy or if it needs to change.
#ษชษดแดแดแดแดแดสแดแดแดแดแดษชแดษด
14/02/2026
๐๐๐ฉ๐ฉ๐ฒ ๐๐๐ฅ๐๐ง๐ญ๐ข๐ง๐๐ฌ ๐๐๐ฒ!
๐๐จ๐ฎ๐ฉ๐ฅ๐๐ฌ ๐๐ฌ๐ฌ๐ฎ๐ฆ๐ ๐ฅ๐จ๐ฏ๐ ๐๐ฎ๐ญ๐จ๐ฆ๐๐ญ๐ข๐๐๐ฅ๐ฅ๐ฒ ๐๐ช๐ฎ๐๐ฅ๐ฌ ๐๐ข๐ง๐๐ง๐๐ข๐๐ฅ ๐ฌ๐๐๐ฎ๐ซ๐ข๐ญ๐ฒ.
It doesnโt.
If one income stops, most households canโt run on one salary for more than 3 months.
Get a free insurance review today
I donโt sell insurance in my reviews โ I map out:
โ what bills continue
โ what stops
โ what the partner faces
Itโs eye-opening.
If you live together or recently married, message PLAN and Iโll check your situation.
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Contact the business
Telephone
Website
Address
Topcliffe Lane
Leeds
LS270HL
Opening Hours
| Monday | 8:30am - 10pm |
| Tuesday | 8:30am - 10pm |
| Wednesday | 8:30am - 10pm |
| Thursday | 8:30am - 10pm |
| Friday | 8:30am - 10pm |
| Saturday | 9:30am - 5pm |
| Sunday | 10am - 5pm |