Search4Local

Although unforeseen circumstances meant we couldn't take part in the Inflatable 5K on 15th August, we were determined to complete our challenge anyway! 💪

Last weekend, four members of the Search4Local team, Jared Parsons, Joe Abraham, Emma Beedell and Mollie Eldergill, went the extra mile and completed 5K or more to support our fundraising efforts for Médecins Sans Frontières.

They absolutely smashed it, taking on the challenge both at home and away 👏

We're also incredibly proud to announce that, together, we raised £300 for Médecins Sans Frontières! 🎯 🎉

A huge thank you to everyone who donated and supported us along the way. Your generosity helped make this achievement possible 💙

POV: It's Bake Sale Day in the office! 🥐🍰

Our amazing team bakers have been busy making some delicious sweet (and savoury) treats for our charity bake sale.

Safe to say, everything went down a treat! 😋

As well as keeping the S4L office well fed, the bake sale raised funds for our ongoing fundraiser in support of Doctors Without Borders (Médecins Sans Frontières).

A huge thank you to everyone who baked, donated and got involved for such a worthwhile cause 👏💙

It’s World Emoji Day! 🎉😄

Celebrated annually on 17 July, the date was chosen to match the classic Apple Calendar emoji 📅. The day is dedicated to promoting the use and enjoyment of emojis around the world.

To celebrate our love of emojis, a member of our SEO team, Mollie Eldergill has taken a fresh look at how emojis can influence Google and SEO, building on the original blog by Alice Farley.

https://search4local.co.uk/emoji-seo/

What’s your favourite emoji? Let us know 👇

⭐ ONE MONTH TO GO! ⭐

The countdown is on! In just four weeks time, our team will be taking on the Inflatable 5K in support of Médecins Sans Frontières (MSF) 💙

The team are really looking forward to getting stuck into the challenge together, but more importantly, to helping raise vital funds for a cause that delivers lifesaving medical care in some of the most difficult and dangerous places in the world.

MSF teams respond quickly in emergencies, often stepping in when healthcare systems are overwhelmed or damaged, providing essential treatment and medical supplies when every minute counts. Their work reaches thousands of people who might otherwise be without care.

There’s still time for us to make a real difference before we take to the course, and we’d be hugely grateful for any support along the way.

💙 If you’d like to donate, you can do so here: https://www.justgiving.com/page/s4l-inflatable-5k

With the Inflatable 5K Run fast approaching, our team is gearing up to take on the challenge. We have several wonderful members of staff across a range of our departments, including Finance, IT, Sales, Content and SEO taking part! Meet some of the participants and hear what they have to say! ⭐

Our chosen charity, Médecins Sans Frontières / MSF, provides independent and impartial medical care to people in some of the world’s most dangerous and under-resourced regions. Supporting such an incredible cause means a great deal to our team, and we’re proud to be involved.

On the 15th of August, our team will be taking on the Inflatable 5K challenge, pushing themselves for a great cause and representing this important charity every step of the way 💙

If you’re able to, any donation, however small, would be hugely appreciated and would make a real difference! Our JustGiving page is linked below 🤝

https://www.justgiving.com/page/s4l-inflatable-5k

Stay tuned for more updates as the team prepares for the big day! 💥

E-E-A-T has always been important in SEO. However, the rise of AI-generated content has fundamentally changed how Google applies it.

With so much AI-generated content flooding the web, search engines are putting far more emphasis on signals that prove real experience, expertise, authority and trust.

This shift means real-world experience now matters more than ever. In many cases, local businesses may even have an advantage over larger brands, as reviews, reputation, case studies and consistent business information have become much stronger trust signals.

SEO is no longer just about creating content, it’s about demonstrating the credibility behind it.

Our SEO Manager Alice Farley has taken a deeper look at how E-E-A-T is evolving in an AI-driven search landscape, and what local businesses should focus on moving forward:

What E-E-A-T Looks Like In 2026 | Has AI Changed E-E-A-T? E-E-A-T has been part of Google's SEO framework since 2014. However, in 2026 a lot has changed. Find out what that means for your website.

We’re officially stepping into the Christmas season here at Search4Local, and the office is looking merry and bright! 🎄✨

From our twinkling lights to our projected Father Christmas, the whole place is buzzing with festive energy as we gear up for a busy (and exciting!) month ahead.