yello studio

Following up on our recent blogs about the fact that it's not 2018 anymore and you can't mass produce low-quality blogs on your website as an SEO strategy, we've taken a deeper dive into how quality content is judged, how you can do this yourself, and what to do if you've been hit by a recent Google Core Update.

https://yello.studio/blog/panning-for-quality

Google (finally) have released their guidelines for appearing in their generative AI search features. While it has been widely said to demolish the advice spouted by "GEO Gurus", it is a little more nuanced than it might appear at first glance.

Check out our new blog on the topic.
https://yello.studio/blog/busting-the-mythbusting

Since Google has now rolled out Preferred Sources worldwide for all languages, we felt it worth a short blog outlining what that means and how it might benefit you.

https://yello.studio/blog/preferential-treatment

Our new blog on whether AI should do everything for you without oversight (spoiler: no, it should not), or if you should consider AI to be the devil and anyone using it as evil (again, no).

https://yello.studio/blog/should-you-use-ai

Speed has never been more important. While we've already covered the whole helpful and E-E-A-T side of SEO, if you've followed all of that advice and still got hit by the recent Core Update, maybe it's because you've been neglecting your CWVs.

Check out our blog on what Core Web Vitals are and how to improve them.

https://yello.studio/blog/core-web-vitals-and-seo

The aftermath of the back-to-back Google updates last month reminds us that the internet today is a very different place from what it was just a few short years ago, and while SEO is still a vital tool to success, how that works and what that success looks like aren't the same.

Check our blog on what winning SEO means in 2026, and how you can do it.
https://yello.studio/blog/winning-the-seo-race-in-2026

Google have done something that they know will annoy (almost) the entire SEO industry, rolled out a Core Update less than 48 hours after their Spam Update was rolled out (at least they aren't overlapping, this time).

If you're unaware of why this is a potentially bad thing for SEO, we've summarised it for you.
https://yello.studio/blog/google-march-2026-core-update

We have a new record! Google's March 2026 Spam Update rolled out in 19 hours and 30 minutes, beating the previous record holder for fastest update (October 2022 Spam Update, which was 2 days).

Why did Google make it a named update when they've been doing a lot of little updates without informing anybody? What are they likely to be targeting? Check out our blog for our best guesses.

https://yello.studio/blog/high-speed-spam-canning

The AIO/GEO offers are still coming thick and fast, although most are still little better than scams. SEO is still king of the castle and is the key to getting noticed in AI tools.

Read our latest blog on why SEO is far from dead, and is actually thriving.
https://yello.studio/blog/seo-isnt-dead

You may have heard about the recent attempts by Google to further refine what sort of content they like and what sort of content they don't (RIP the review listicle).

For those who don't feel the need to pay attention everytime Google hiccups, but are interested in ensuring your website doesn't disappear from the search results, we summarised it for you.
https://yello.studio/blog/content-isnt-king-anymore