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Why Merlin Entertainments believes being marketing-led will help it catch up to Disney

Why Merlin Entertainments believes being marketing-led will help it catch up to Disney With a leadership line-up of former marketers and a restructured marketing team, Merlin Entertainments is on a mission to catch up to market leader Disney within the "next few years".

Sports Direct’s Beckie Stanion promoted to CMO of Frasers Group

Sports Direct’s Beckie Stanion promoted to CMO of Frasers Group Sports Direct hired Stanion in February 2020 to lead the brand through a transformation and has since seen improvements across a number of key measures.

Dr. Martens: Consumers want icon brands in times of crisis

Dr. Martens: Consumers want icon brands in times of crisis Despite rising prices by 6% globally, the footwear brand is confident a strong DTC strategy and cultivating a “scarcity mindset” will keep consumers spending.

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