First Bourn

Ten Years in the Making: Why We Built First Bourn & What Comes Next

A decade ago, the seed of First Bourn was planted with a simple belief: that travel could be more than an escape. It could be a catalyst. A way to train the body, quiet the mind, and connect with others who share the same pursuit of endurance and self-discovery.

That belief has never felt more relevant. Today’s travelers—especially endurance athletes—are redefining what it means to “go somewhere.” According to recent studies, more than 70% of global travelers now seek experiences over things, and nearly half of U.S. travelers say fitness and wellness shape their choice of destination. The industry has shifted: from passive sightseeing to immersive training, cultural connection, and purposeful reflection.

That’s why we created First Bourn: to bring endurance and wellness communities together in extraordinary destinations. Places where the long run doubles as a local tour, the recovery meal comes from a neighbor’s farm, and reflection happens against the backdrop of mountains, rivers, or vineyards.

We’ve learned that when people step into these environments, something powerful happens:
-They train harder and recover better.
-They connect more deeply—with themselves, with others, with nature.
-And they return home not just fitter, but more inspired, more resilient, more whole.

Now, ten years later, we’re preparing to scale that vision in new ways. A new brand partnership is on the horizon, one that will unlock destination training experiences at a level we’ve only imagined until now—making it easier for athletes, families, and communities to discover and engage with these transformative journeys.

Because endurance sport is not just about racing. It’s about community. It’s about storytelling. It’s about the moments of self-reflection that remind us why we push ourselves in the hashtag place.

We can’t wait to share what’s next. Craig (CROWIE) Alexander

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The Unsung Heroes of Endurance Sports

This weekend in Nice, the World Championships reminded us what endurance is all about: athletes pushing limits, chasing finish lines, and writing comeback stories.

But behind every athlete is a coach — the mentor, motivator, and steady hand who makes the journey possible. They’re the lifeblood of endurance and wellness communities… yet so often, they’re unseen.

That’s why we’re building something different at First Bourn. A platform that puts coaches at the center — helping them feel connected, grow their businesses, and thrive alongside the athletes they serve.

Before the racing heated up, our team was on the ground in Nice filming a project to bring this vision to life. What stood out most wasn’t just the training or the scenery — it was the generosity of the community. From local friends who stepped in, to the simple gesture of a bike loaner that kept our shoot rolling. Moments like these are a reminder: endurance isn’t just built on training plans. It’s built on trust, kindness, and shared purpose.

Big announcements, new collaborations, and the full film are coming soon.

One spot remains for Crowie’s late summer Tri Camp. Join 5x triathlon World Champion Craig “Crowie” Alexander for a training experience guaranteed to elevate your multisport skills and make you a faster and more proficient triathlete!

Crowie is looking forward to returning to First Bourn’s training property in the Blue Ridge Mountains of Virginia (located along the famous Blue Ridge Parkway)... One of his favorite training locations on the east coast.

Book Now... One Spot Left Visit firstbourn.com/events and search Legends.

While the East Coast is seeing record temps this week, it’s always cooler in the mountains. Come join Crowie at his August camp at our Virginia mountain oasis. A few spots remain including our signature Dome units. Visit firstbourn.com/events and look under Legends to learn more.

Still looking for Memorial Day weekend plans? Paul Plummer’s PXP Tri Camp has two spots remaining. Arrivals Friday in Fancy Gap VA with departure as early as Monday or Tuesday if needed (regular camp ends Wednesday).

What’s more, 5X World Champion and First Bourn co-founder Craig Crowie Alexander will be joining the camp remotely for a Fireside Chat with athletes to talk all things training, recovery and life after racing.

Want to learn more, send us a DM or visit our Events page. For a shorter experience, please DM us for code. What a great opportunity to make it your best long training weekend ever.

It’s not often the stars align, but when they do, opportunities surface.

If you’ve been considering the August 14-17th camp with rockstar guides and , here’s an update that may help make your decision. We are excited to announce an overlap between two great training events and people — Crowie will be there on transition day to welcome athletes and chat all things triathlon, training and life after racing.
With Crowie’s August camp ending on arrival day for the following camp, Athletes have an opportunity to have dinner with him and a fireside chat before his departure.

For more information on this camp in the beautiful Blue Ridge Mountains of Virginia, please DM us or visit the camp page on our website.

To learn more or Register, visit firstbourn.com/events. We are grateful for these partnerships and love bringing great people together.

Crowie will be back on the East Coast of U.S. this summer. If you’re looking for an opportunity train in some cooler temps in the mountains this summer, this may be for you.

“It is with great excitement that I can announce that our Sansego Tri Club training camp at First Bourn in Virginia has been rescheduled to August 10-14 later this year.

The First Bourn property in Virginia is amazing. Located on the Blueridge Parkway in the beautiful Blueridge Mountains, it offers incredible training grounds right from the front door.
The terrain surrounding the Virginia property is definitely not as mountainous as the Mount Mitchell property. I would classify the riding more as undulating, but still a great place to train, build some fitness, meet other like-minded athletes and improve your overall triathlon knowledge.

Please visit the Sansego website camps page for more information and to reserve your place.

I hope to see you there! Until next time, take care!

Crowie”

Camp passes still available. Two options to choose from.