Moca studio

collecting moments & ideas in london

Karmae ☁️

A niche perfume brand rooted in celestial energy and scientific intention, exploring the space between formula and feeling. Between laboratory and atmosphere.

A genderless fragrance label inspired by nature and the universe.

photos from pinterest

brief from .std

late february dump ｡⋆˚☆𖦹

Branding for Veil, a Kansas City based coffee shop (part two)

Alongside the visual identity, I worked on bringing the brand to life through a set of custom illustrations, several menus, and hand-lettered texts and titles, everything designed to feel organic, warm, and true to the spirit of the place.

I loved creating all the little pieces and seeing how they come together to make the brand feel alive. Definitely one of my favorite projects!!

logodesign artdirection creativedirection typography coffeebranding coffeedesign

Branding for Veil, a Kansas City based coffee shop (part one)

is more than just a place to grab coffee. It’s a neighborhood spot rooted in community, built around hospitality, creativity and a real commitment to quality. A place that cares.

The visual identity was designed to reflect not only great coffee, but also the atmosphere of the place: organic, creative, warm and lived-in.
Somewhere people feel welcome to slow down, connect and spend time.

I designed a custom logo, an organic and earthy color palette, thoughtful typography and graphic elements inspired by coffee culture and the energy of the space.

So happy to finally share this one !! (:

thank you for your trust, im so grateful to have been part of this amazing project 🫶🏻

logo logodesign artdirection creativedirection typography coffeebranding coffeedesign

Visual and illustration designed for a ceramic artist (:

Illustration, Graphic design, pottery illustration, ceramic illustration, poster design

Night at Venner 🍷
New photos from Venner, a café & bar in Hong Kong
loving how the branding comes alive in every detail (:

branding, graphic design, café bar branding, logo, wine design, illustrations

happy year of the horse 🤍🐎
(I only know how to draw weird horses)

Graphic designer, art direction, branding, illustrator

Querida Sofirecua (part two)
Visual identity and assets for a CDMX + Paris based audiovisual studio

Beyond the visual identity, I designed the full range of brand assets: business cards, letterheads, branded papers and envelopes, sticker designs and document templates, one to present her services and another for couples to share their details and wishes!

I loved creating all the stationery for this project and seeing how everything comes together!!

thank you again for trusting me 🫶🏻

illustration creativedirection brandinginspiration brandingsource

A new visual identity for a CDMX + Paris based audiovisual studio, Querida Sofirecua (part one)

is Sofia’s studio, where every project becomes a story told with care and emotion. From weddings to luxury brand campaigns, her work is always sensitive, beautiful and deeply personal.

She asked me to design a full visual identity that reflects this intimate and human approach. I created a hand-drawn logo with a subtle color palette, thoughtful typography and some illustrations to bring out the emotion in her work.

So happy to finally share this one !!
Thank you Sofia for the trust, it was such a joy to bring your vision to life 🫶🏻

art direction, illustration, creative direction, branding, handwritten logo

Custom visual + handmade lettering for (now softly open!!)
So happy to see this branding come to life (:
Sharing the full project very soon