Generate Solutions

Last week I had the opportunity to speak at the wonderful event Action Mix’IT organised by FACE Limousin.

Whilst it was inspiring to hear the stories of women making it in male-dominated industries, it is also sad that we still have to fight against stereotypes and what people think we can and can't achieve!

What is your experience? Are things getting better? Or is there still a long way to go?!

For the French speakers, I've included a great video that was shared at the event in the comments below.

Retargeting is a powerful way to get customers to complete abandoned baskets. But this is an example of how NOT to do it!

1. I searched for a particular size
2. Product not in stock
3. Now retargeting me for the shoes I can't buy
4. Paying for 4 ad slots when one (or two to top and tail the page) would suffice
5. Little or no variety on the ads

Bit of a fail for Sarenza.

And yes you can see that I was looking for the perfect translation of misconception :)

The future of mail 😂

Came across this gem whilst prepping my lesson for next week. Enjoy!

Smartbox by Inbox: the mailbox of tomorrow, today We’re excited to introduce Smartbox—a better, smarter mailbox that fuses physical mail with everything you love about the electronic kind. Smartbox isn't rea...

La semaine dernière j'ai eu le grand plaisir de faire une formation "plan de communication" à Proximit, non seulement elles étaitent motivées, sympa et pleins des bonnes idées, elles était plus rapides que moi pour la communication sur les réseaux sociaux ;)
🏅Les super élèves 🏆

Merci Jennie Holmes de Generate Solutions pour la matinée de formation « plan de communication » !

Do you know what the Facebook slogan is? Probably the LEAST recognisable one from a big company.
Guesses below.
Answer tomorrow!

Very exiting times! Not only has my CreativeMind Sales Training Top Performer journal arrived but my 'wise' words are in it.

"Don't be jealous of other's success. Be inspired. Reach out and learn from them."

What advice would you give? I'd love to know and then pass it off as my own wisdom ;)

This has been an amazing project to work on and feel pretty honoured to have seen it develop and now be a fully-fledged product on the market.

Jen Wagstaff is a Top Performing legend and a joy to work with.

Unbelievable that in 1984 37% of computer science degrees were awarded to women and that by 2011 the number fell to 12%?!

For decades, women were leaders in computer science but then, in 1984, their representation in the field dropped dramatically -- in a way unseen in any other scientific or technical field. In an excellent segment on NPR's Planet Money, Caitlin Kenney and Steve Henn unravel the mystery of what happened to cause women to drop out of computer science in astounding numbers. And, what they discover offers valuable insight on how gender stereotypes, especially as they pertain to children's toys and marketing, can have far-reaching and unforeseen effects.

The 15-minute podcast is a must hear to truly understand what happened during this period but, in a nutshell, the Planet Money team determined that it was in the early 1980s that the narrative first emerged that computers are for boys. The first personal computers weren't much more than toys and they were marketed almost exclusively to boys and men. Computer geek culture also began to emerge during this period and TV shows, movies, and video games all reaffirmed that computers were the domain of boys.

By 1984, the first generation of students who could have had a home computer entered college. Research at the time found parents were much more likely to buy computers for boys than girls and many more boys had experience programming prior to entering college. As a result, many young women discovered that they were already significantly behind their male peers from day one and, often facing discouragement from their fellow students and professors alike, women left computer science programs in droves.

Interestingly, prior to the introduction of the home computer and the gendered marketing of it as a 'boy' device, women were very active in the field and saw a sharp increase in their numbers between 1970 and 1984. Their representation in the field peaked in 1984 when 37% of computer science degrees were awarded to women; by 2011, according to the Computing Research Association, that number fell to 12%.

The segment also explores successful efforts at several elite computer sciences programs, such as those at Carnegie Mellon University and Harvey Mudd College, to combat sexism in the field and to turn this trend around. While such initiatives are encouraging, there is still significant progress that needs to be made: a study last year by the Institution for Engineering and Technology found that toys with a technology, science, or math focus are still three times more likely to be targeted at boys than girls even today. To listen to "When Women Stopped Coding" on NPR, visit http://n.pr/1rOiDB6

For ways to encourage your own Mighty Girl's interest in technology, we're shared the best new programming toys and games in our blog post, "Code Like A Mighty Girl: 25 Toys & Books To Inspire Mighty Girl Coders" at https://www.amightygirl.com/blog?p=16049

For an excellent picture book about the pioneering computer scientist Grace Hopper, we highly recommend “Grace Hopper: Queen of Computer Code” for ages 5 to 9 at https://www.amightygirl.com/hopper-queen-of-code

To introduce children to the woman who invented the first computer program, Ada Lovelace - both for ages 5 to 9 - check out “Ada Byron Lovelace and the Thinking Machine” (https://www.amightygirl.com/ada-lovelace-thinking-machine) and "Ada’s Ideas” (https://www.amightygirl.com/ada-s-ideas)

And, to inspire her with many stories of girls and women in technology, visit our blog post "60 Books to Inspire Science-Loving Mighty Girls," at https://www.amightygirl.com/blog?p=13914

Quand les participants communiquent mieux sur les réseaux sociaux que la presentatrice 🤣🤣
Merci Magalie Coudert pour tes belles photos 😀

Quand Jennie Holmes de Generate Solutions vous fait une intervention magistrale sur la gestion numérique de nos communications. Était également présent Franck Pagnoux de .

ASTUCE pour un succès sur Facebook : publiez deux posts qui disent la même chose mais formulez l'information différemment ou changez la photo. Ainsi vous saurez quel est le ton le plus adapté à votre audience. Découvrez les autres conseils pour Facebook dans notre blog !

12 règles pour réussir sur Facebook | Generate Solutions Conseils pour réussir sur Facebook et pour captiver votre audience. Découvrez les clés du succès de Holy Homer en 12 règles pour améliorer vos publications.

Si tu est impatiente d'avoir encore plus des infos sur le RGPD:
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