This Way

This Way

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π‘·π’π’‚π’š 𝑫𝒆𝒆𝒑 & 𝑬𝒙𝒑𝒍𝒐𝒓𝒆 π‘―π’π’“π’Šπ’›π’π’π’” ✨
𝐈 𝐂 𝐄 ❄️ 𝐸π‘₯π‘π‘™π‘œπ‘Ÿπ‘Žπ‘‘π‘–π‘œπ‘› β€’ 3𝐷 𝑇𝑖𝑙𝑒 π‘šπ‘–π‘›π‘–π‘›π‘”
π…πŽπ”ππƒπ„π‘π’ πŸ₯Ά 𝐻𝑖𝑑𝑑𝑒𝑛 π‘Žπ‘™π‘™π‘–π‘Žπ‘›π‘π‘’π‘ 
π€π‘π‚π“πˆπ‚π€ πŸ‹ πΆπ‘Žπ‘Ÿπ‘‘ π‘‘π‘Ÿπ‘–π‘£π‘’π‘› β€’ 𝐸𝑛𝑔𝑖𝑛𝑒 𝑏𝑒𝑖𝑙𝑑𝑖𝑛𝑔 β€’ πΊπ‘’π‘Žπ‘Ÿπ‘ 

27/03/2026

βš™οΈ ARCTICA - Reveal #5: Graphic Design with Anthony Questel & Denis Hervouet
https://gamefound.com/en/projects/thisway/arctica/updates/6
You’ve already discovered part of the artistic world behind ARCTICA through the game’s illustrations… now we’d like to take you one step further into the project’s visual identity with our two graphic designers: Anthony & Denis πŸ‹

Anthony Questel was first brought in to lay the initial groundwork for the design, shaping the overall art direction and refining the functionality of the unique Generation Wheel player boards.
Our longtime graphic designer Denis Hervouet then joined the project to help finalize the cards, while also designing the rulebook and the campaign page.

We asked them a few questions so you can get a better understanding of the amazing work they’re doing to bring ARCTICA to its final form.
πŸ‘‰ Head over to the Gamefound page for a behind-the-scenes look at the making of ARCTICA!

18/03/2026

In our latest update on the ARCTICA page, we introduced the work of our second talented artist, Emilien Rotival ❄️
https://gamefound.com/en/projects/thisway/arctica/updates/5
After bringing the stunning central board map to life, he also elevated the player boards originally designed by one of our graphic designer Anthony Questel (we’ll tell you more about him very soon πŸ˜‰) to further enhance the immersion as you build your Arctic ecosystem.

Every turn of the wheel sets nature in motion:
πŸ‹ Long-generation fauna β†’ placed on the left wheel β†’ available after 5 turns
🌱 Flora β†’ also placed on the left wheel β†’ available after 4 turns
πŸ‡ Short-generation fauna β†’ placed on the right wheel β†’ available after 3 turns

πŸ‘‰ So, what do you think about this (almost) final version of the player boards?
We’d love to hear your thoughts! πŸ’¬

05/03/2026

A week ago, we were at the Festival des Jeux Cannes, here’s a look back at those moments with you 🩡
See you next year, Cannes!

Photos from This Way's post 02/03/2026

Each year, Festival des Jeux Cannes is a must-attend event for us. And once again, this edition was incredible thanks to you 🩡
Thank you for coming in such great numbers to play our games IΒ·CΒ·E, FOUNDERS and ARCTICA. And above all, thank you for your votes, your feedback, and most importantly, for all the great conversations we shared.
We would also like to thank all the professionals and media who have already shared their thoughts online about our upcoming game, ARCTICA πŸ™

Did you like the new look of our booth? ❄️

Photos from Le Ludopathe's post 02/03/2026
01/03/2026

Last day at the FIJ in Cannes! πŸ₯³
75 playtests done, for ICE, ARCTICA and FOUNDERS… πŸ™πŸ»πŸ€

Photos from This Way's post 27/02/2026

C’est parti pour le second jour de ce 2026 πŸ₯³
Rendez-vous au stand 08.07 pour jouer Γ  IΒ·CΒ·E, FOUNDERS et notre prochain jeu qui arrive sur Gamefound cette annΓ©e : ARCTICA πŸ‹
On a fait les choses en grand cette annΓ©e avec la dΓ©co et la version gΓ©ante d’IΒ·CΒ·E 😍

On vous attend le matin pour venir rΓ©server votre crΓ©neau horaire et Γͺtre sΓ»r d’avoir l’opportunitΓ© de jouer Γ  un de nos jeux 🩡

Photos from This Way's post 18/02/2026

Take a closer look at the default inserts that will be included in every game of ICE! πŸ’™
https://gamefound.com/en/projects/thisway/i-c-e-unlimited
Both versions of ICE Second Edition will come with default inserts:
πŸ’Ž Collector Edition: the insert consists of two parts, a deeper section and a smaller section above it. Honestly, the result is truly impressive... it's a real gem! With an extremely compact design that leaves nothing to chance.
❄️ Standard Edition: there is only one insert here, which holds the various game components and the game board, which is cleverly held in place on both sides.

And yes, it fits sleeves πŸ˜‰
What do you think?

13/02/2026

(πŸ‡ΊπŸ‡Έβ€΅οΈŽ) πŸ‡«πŸ‡· 🎲 Cette annΓ©e encore, on vous donne rendez-vous au Festival des Jeux Cannes !
πŸ“† Retrouvez-nous du 27 fΓ©vrier au 1er mars, stand 08.07, pour Γ©changer avec l’équipe et surtout pour jouer Γ  IΒ·CΒ·E Unlimited, FOUNDERS et Γ  notre prochain jeu qui arrive cette annΓ©e sur Gamefound : ARCTICA πŸ‹

Comme l’an dernier, un planning sera mis en place pour rΓ©server un crΓ©neau de jeu le matin.
πŸ‘‰ On vous recommande de passer nous voir dΓ¨s votre arrivΓ©e pour rΓ©server votre place et Γͺtre sΓ»r de pouvoir jouer sur notre stand πŸ˜‰

Et n'oubliez pas de jeter un Ε“il Γ  notre table de goodies & surprises en passant !

On a hΓ’te de vous retrouver et d’échanger avec vous !
Qui de notre communautΓ© sera prΓ©sent au FIJ cette annΓ©e ?

10/02/2026

βš™οΈ ARCTICA - Reveal #4: Artwork: 2/2 Emilien Rotival
You’ve already met the lead artist for ARCTICA, Christine Aubertin, who painted the 160 beautiful illustrations of Arctic animals for the game. Now we’d like to introduce you to the second artist, Emilien Rotival... πŸ–ŒοΈ
https://gamefound.com/en/projects/thisway/arctica/updates/5

We asked Emilien a few questions so you could get to know him and his work a bit better. He’s the creative mind behind several key visual elements in the game:
❄️ The striking Arctic map that serves as the main board
πŸ‹ The illustration of the Generation (player) board
βš™οΈ And the Generation Cards each player starts the game with 🀍

Head over to the Gamefound page for a behind-the-scenes look at the making of ARCTICA!

03/02/2026

Remember the 8 Generation cards offered as a free gift in ARCTICA campaign?
We’re thrilled to reveal their new illustrations, beautifully crafted by the talented Emilien Rotival πŸ’™
https://gamefound.com/en/projects/thisway/arctica
These unique cards let you rotate the wheels on your player board by placing them in the Short and Long Generation columns. A stylish and strategic addition to your game!

What do you think of these new illustrations? 😍

Photos from This Way's post 27/01/2026

From initial sketches to the final version, crafting the ARCTICA cards was a long and dedicated journey, both for Christine, who spent over 2000 hours bringing the illustrations to life, and for our team, who worked hard to make the cards as clear and visually striking as possible, all while highlighting the incredible work of the artist πŸ’™

What do you think of the card designs?
You’ll find several examples in our latest update on the campaign page πŸ˜‰
https://gamefound.com/en/projects/thisway/arctica/updates/4

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This Way

French boardgame designer by two brothers (Bragou & Samson F. Perret).

I C E will be the first game published by This Way. It’s a eurogame of strategy & tile exploration, beautifully illustrated by master LΓ©onard Dupond.

BoardGameGeek page of I C E : https://boardgamegeek.com/boardgame/306482/ice

Instagram page : https://www.instagram.com/thiswayice

Site Web

https://linktr.ee/ThisWayICE, https://gamefound.com/en/projects/thisway/i-c-e-unlimited

Adresse


1 Boulevard De La Croisette
Cannes
06400