Consumer Lab

Consumer Lab (McCann Worldgroup) The Lab allows to harness the power of evolving media in service of the brands communications.

The Consumer Lab is created to detect the changes in consumers habits and behaviors in order to take an advantage using cutting-edge ways to communicate. It’s a center for marketing research and innovation: built as a physical space where agencies, clients, business schools, universities and government bodies can immerse themselves in the latest technologies. It’s also a training platform for busi  ...