Consumer Lab

The Consumer Lab is created to detect the changes in consumers habits and behaviors in order to take an advantage using cutting-edge ways to communicate. It’s a center for marketing research and innovation: built as a physical space where agencies, clients, business schools, universities and government bodies can immerse themselves in the latest technologies. It’s also a training platform for business people and academics. El Consumer Lab es un proyecto que depende de un gran grupo de agencias de comunicación americano, McCann Worldgroup.