Modern Touch
Modern Touch has over 40 years of experience in corporate events management & artist management.
Modern Touch is a full-fledged Event Management company providing unlimited solutions for Corporate and Social profile, delivering differentiated services for more than 25 years, relying heavily on technological advancements. A sample of this customer base includes:
Middle East Duty Free Association (MEDFA), Makro wholesale, Mercedes Benz, TE data, HSBC Bank, Master Card, Bank of Alexandria, Cadbu
Event tip of the day
Always set music expectations early.
Music expectations
Picture this: you’ve booked a gypsy band, amazing guitars, raw vocals, the real deal.
Then the client asks for a song from Donna Summer or Gloria Estefan, or J.Lo.
Did you book the wrong band ?
Or just forget to clarify what they actually play ?
The lesson: always set expectations upfront.
It saves you (and your client) from awkward surprises.
Event tip of the day
No last-minute song requests
Last minute
Entertainment can make or break an event so let’s talk about bands for a second.
One golden rule: don’t hit them with last-minute song requests the day before.
Great performances need prep time to learn, rehearse, and polish. Respect that, and your guests will thank you !
Event tip of the day
Entertainment must fit the Audience
Entertainment must fit the audience
Entertainment can make or break an event
it’s usually one of the biggest costs!
The secret?
Always shape the entertainment around the client’s brief and the audience.
Are they local or international?
Younger, older, or a mix? Men, women, or both?
The answers decide the show.
Event tip of the day
Guests shouldn’t notice the crew, but the crew must see everything to capture it right.
Guests VS Crew
Video teams aren’t decoration, but they also shouldn’t steal the spotlight.
Hiding the console or crew completely is a mistake.
The technical area must be discreet yet
functional:
Blends with the event’s décor
Positioned so the team sees the stage
Accessible for smooth operation
Event tip of the day
Good lighting shapes mood, atmosphere, and memory.
It’s not static it moves with your event.
Good lighting=good mood
Lighting isn’t about how many fixtures you use it’s about how well they’re used.
Most clients ask:
How many moving heads?
How many light bars?
But the real magic comes from the lighting designer’s vision the right light, in the right place, with the right dynamics.
Event Tip Of The Day
work you’ve put in guests only remember the bad sound.
Right sound in the right place Not all events need the same sound setup.
Conferences → clear voice + full stage coverage (fill speakers help).
Product launches → indoor vs. outdoor makes a huge difference.
Social events/DJs → balance is everything.
Always consult your sound technician.
Poor audio can erase all the hard.
Event tip of the day
Good sound keeps guests dancing instead of complaining.
Good sound VS Bad sound
Great music + poor sound setup = frustrated guests.
It’s not always about volume it’s about balance.
Too loud in one corner, too soft in another ? People get annoyed and leave early.
The fix: hire a pro who knows how to distribute sound properly, respect equipment limits, and keep the music clear and pleasant.
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Contact the business
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Website
Address
2 Taha Hussein Street, Zamalek. 8th Floor
Cairo
Opening Hours
| Monday | 10am - 5pm |
| Tuesday | 9am - 5pm |
| Wednesday | 10am - 5pm |
| Sunday | 10am - 5pm |
03/01/2026