Cesar Coellar Design

Daniel and the team at Trazando Futuros🦋 reached out after seeing my previous work with nonprofit organizations. As they continued to grow, they needed a complete rebrand. Something more modern, easier to apply across different touchpoints, and clear enough to speak to both donors and the students they support.

The result is a visual system built around growth and trust. A structured, geometric mark anchors the identity, supported by a refined color palette, clear typography, and guidelines designed to translate seamlessly across digital and print.

If you’re building something with purpose and need a brand that’s built to last, let’s talk. 🫱🏼‍🫲🏿✨

N E W ☕️ W O R K: Java District ☕️

Paul’s story with coffee begins in Ecuador, where the afternoon cup wasn’t about caffeine—it was about community. Years later, when he started bringing his own roasted beans to the office, those shared moments sparked something bigger: the idea for Java District.

The logo is a subtle coffee bean monogram, minimal, bold, and just right. Fun detail, a modern goat pops up on the packaging, nodding to the legend of Kaldi’s dancing goats.

Fonts mix elegance, history, and practicality (Cochin, Courier, Helvetica), while Java Punch orange anchors the color palette with black, white, and playful accents.

Java District is currently live internally, and Paul was kind enough to let me share the work. Designing coffee brands can be stressful. I do not drink coffee, but trusting the process made it all click. I am thrilled to help bring Paul’s vision to life.

SEE FULL CASE STUDY: https://shorturl.at/ioNAl

I’ve been meaning to share this one for a while, but honestly? I kept adding new things to it. When a client lets you go this far—from brand identity to templates, icons, and more—you want to make sure every detail shines.

It’s not every day I get to build out an entire system: social templates, email signatures, presentation decks (Google Slides + PowerPoint), a stationery set, and a growing icon library. Seeing it all come together just how I imagined? That’s the best part.

Huge thanks to Steven and the whole Skylark team. You’re not just another dev studio—you’re building the future with empathy and intention. Grateful to be part of that flight path ✨

See the full case study here:

https://shorturl.at/gKS3I

New work: THE DEVIL’S TRIANGLE ⚠️

A pirate video game?🏴‍☠️ Say no more. We were all in.

Set in the golden age of piracy, The Devil’s Triangle is all about high-stakes adventure, mystery, and, of course, the dangers of the Bermuda Triangle. We designed a brand identity that feels bold, eerie, and just the right amount of ominous—centered around a swirling abyss pulling you into the unknown.

A grunge texture gives it that rough, historical edge, while a color palette of amber, black, and gray strikes the perfect balance between adventure, mystery, and contrast. But branding is more than just a logo (or at least, that is how we see it). We built a full identity system, from pitch decks to social media assets, ensuring a cohesive and recognizable brand across every touchpoint.

We had a blast working on this—partly because it gave us an excuse to play video games 😉🎮

Check out the full case study here: https://www.behance.net/gallery/220168713/The-Devils-Triangle

NEW WORK: THE DEVIL’S TRIANGLE ⚠️

A pirate video game? 🏴‍☠️ Say no more. We were all in.

Set in the golden age of piracy, The Devil’s Triangle is all about high-stakes adventure, mystery, and, of course, the dangers of the Bermuda Triangle. We designed a brand identity that feels bold, eerie, and just the right amount of ominous—centered around a swirling abyss pulling you into the unknown.

A grunge texture gives it that rough, historical edge, while a color palette of amber, black, and gray strikes the perfect balance between adventure, mystery, and contrast. But branding is more than just a logo (or at least, that is how we see it). We built a full identity system, from pitch decks to social media assets, ensuring a cohesive and recognizable brand across every touchpoint.

We had a blast working on this—partly because it gave us an excuse to play video games 🎮 “for research.”

Check out the full case study [link in bio].

👾👾 Designing the future of online shopping: .ai

Working with since December 2023 has been a joy. As soon as he described SeeOnMe’s concept – visualizing apparel on yourself while shopping online – I knew we were onto something special.

Initially, we explored 7 diverse directions, ultimately landing on the most seemingly simple concept. To our surprise, this seemingly “obvious” solution was fresh and impactful – a testament to the power of clean design.

The utilizes two toggles forming the letter “S”.

The color palette is both vibrant and functional, ensuring a great user experience across all digital platforms.

This project has been a blast, and I can’t wait to see SeeOnMe transform the world of

VIEW THE CASE STUDY: https://shorturl.at/wTpAi

NEW WORK FOR 🌎

One of the most challenging parts of this project was finding the right balance between formality and fun. 😅 We wanted the brand to be professional, but we also wanted it to have a friendly and approachable personality. After experimenting with different styles, we settled on Source Sans and Oswald, a font combination that is both legible and engaging.

NEW WORK FOR guidey ⚡️🌎

When guidey approached us to create their brand, we knew we had a fun and challenging project ahead. They wanted a brand that was both trustworthy and modern, but also had a ton of personality.

We started by diving deep into the world of travel, exploring different destinations and learning about the kind of experiences guidey wanted to offer. This helped us to understand their unique voice and vision.

From there, we developed a brand identity that was both visually appealing and informative. We chose a simple yet powerful symbol: flight paths within a circle, representing the journey of discovery. The color palette was inspired by nature, warm and inviting. To ensure a consistent brand experience, we created a set of brand guidelines that were easy to follow. We also used Adobe Express to create templates on the go while maintaining a cohesive look and feel. Adobe Express we LOVE YOU! 🫶🏼

One of the most challenging parts of the project was finding the right balance between formality and fun. We wanted the brand to be professional, but we also wanted it to have a friendly and approachable personality. After experimenting with different styles, we settled on Source Sans and Oswald, a font combination that is both legible and engaging.

See the full case study here:
https://rb.gy/to1vpl

Have you ever experienced CBD 🍃 this fresh before?

Check out the full project here: https://shorturl.at/E57YA