DMEXCO
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Save the Date: September 23 & 24, 2026! DMEXCO is Europe’s leading digital marketing & tech event.
We bring together industry leaders, marketing and media professionals, and tech pioneers to set the digital agenda. Both globally informed and locally focused, DMEXCO offers an ecosystem with seminars, debates, expositions, and masterclasses outlining the future of the digital economy and driving market value. In Cologne, we set the benchmark as a network and business platform for the digital economy. Decision-makers continue to educate themselves and be inspired, make contacts and conclude deals. DMEXCO is the place where the digital business of tomorrow can be experienced today.
06/10/2026
The Best Brand Collab Award is back! 🏆
Together with Campaign Germany and the VideoDays Festival, DMEXCO is once again looking for the best collaboration between creators and brands in 2026. ✨
Whether you’re a brand, agency, creator or management: if you’ve worked on a collab you’re proud of, this is your chance to put it in the spotlight. 🚀
Participation is free, submitting only takes a few clicks, and entries are open until 9 October 2026.
The award will be presented on 29 October in Cologne as part of the VideoDays Awards in front of 700 invited guests. 🙌
👉 Submit here: https://videodays-festival.com/collab-award/
06/10/2026
A big shoutout to our media partners! 🙌
Thank you for being part of DMEXCO 2026 and for helping us bring the topics, trends and voices of the digital industry to an even wider audience. 🚀
We are so grateful to Adformatie, Admanagerforum, BIZIBL Marketing, Business Punk, brand eins, Digiday, Digital Bash, European Supermarket Magazine, Frankfurter Allgemeine Premium, FOCUS BUSINESS, m&k, HORIZONT, Handelsblatt KI Circle, KI Marketing Magazin, marketing-BÖRSE, MEEDIA, heise online, MKD, OnlineMarketing.de, Programmatic Spain, smartville digital, Startup Insider, StartupValley, t3n, Tech.eu, VideoWeek and W&V for your coverage, insights and expertise.
Your support helped to make DMEXCO 2026 the place for exchange, inspiration and new perspectives that it was. ✨
We’re happy to have you on board and look forward to everything still to come. 💫
02/10/2026
Couldn’t catch every session at DMEXCO 2026? We’ve got you. 👀
All sessions are now available on demand, so you can catch up on what you missed or rewatch your favorites anytime. 🎥
Already had a DMEXCO ticket? Just log in with your existing account.
No ticket? You can register for free and get access to all sessions, too.
👉 Free registration: https://bit.ly/4y2MHSD
▶️ Watch all sessions here: https://bit.ly/4jBJINb
Time to catch up on the talks, ideas and takeaways from DMEXCO 2026. ✨
Note to myself: More content DOES NOT mean more attention. 📣
We caught up with Ann-Katrin Schmitz, Founder of Baby got Business, on the impact of AI in the creator economy and what actually moves people to stop scrolling.
AI makes content faster and easier to produce. But if everyone can make more, what makes content REALLY worth watching? 👇
"Maybe it’s not about going viral anymore. Maybe it’s about creating something AI can’t: a real connection with a community."
And for Ann-Katrin, DMEXCO is exactly that: familiar faces, familiar energy and a very special "kölsches Jeföhl". ❤️
30/09/2026
More data, more AI, more possibilities—but also more questions: What actually works? The HORIZONT Werbewirkungsgipfel Austria will bring together brands, agencies, and media outlets on November 3, 2026 to discuss exactly that.
Sponsored Post
Scale AI. But keep the human trust. ✨
We caught up with Yirui Wang, Global AI Marketing Innovation Manager at Essity, to talk about where AI actually creates value for consumers and what companies need to get right BEFORE scaling it.
Because adding AI is easy. Building the right foundations is the real work. 💪
From consumer trust to human creativity, Yirui shared what brands need to keep in mind when AI moves from experimentation into everyday marketing.
More AI doesn’t make creativity less important. It makes knowing what only humans can bring even more important. 💯
Flexibility, convenience and trust: the three success drivers of payment options.
Payment is not just a transaction anymore, but a crucial part of the customer experience and also an important growth driver within commerce.
Carola Wahl, Vice President, General Manager PayPal Germany, Austria and Switzerland at PayPal, shared her insights with us.
Thanks for joining us for you very first DMEXCO, Carola!
That’s a wrap on DMEXCO26. 💥
From packed stages and inspiring sessions to new connections, unexpected encounters and plenty of energy across the halls. These two days gave us a lot to take home.
And you know what they say: as soon as DMEXCO ends, the next DMEXCO is just around the corner. 👀
Save the date: September 22–23, 2027.
But first, we want to know: What was your personal highlight this year? Drop it in the comments. 💬
28/09/2026
Sponsored
What's the new reality?
Die HORIZONT Digital Marketing Days 2026 bringen die relevanten Trends, Perspektiven und Köpfe der Branche zusammen. Am 17./18. November im Depot 1899 in Frankfurt. Jetzt vormerken!
Hey B2B, meet your new colleague! 👋
After her DMEXCO session on Thursday, we caught up with Céline Flores Willers, CEO & Founder of The People Branding Company, and Robi to talk about the B2B strategies worth stealing and where AI is already changing the game for 2027! ✨
One thing is clear: B2B doesn’t have to mean boring. The brands winning tomorrow are the ones willing to think beyond the usual playbook. 🚀
And having a robot as your sidekick for DMEXCO? You don’t see that everyday! 🤖
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