DMEXCO

An evening celebrating the people shaping our industry. ✨

This week, Berlin brought together some of the most influential voices in marketing, media and communications for the HORIZONT Awards 2026.

Congratulations to this year’s winners:
👏 Kim Notz, CEO of KNSK
👏 Christian Schmalzl, former Co-CEO of Ströer
👏 Christoph Werner, Chairman of the Management Board at dm-drogerie markt

Three leaders recognized not only for business success, but for their ability to drive transformation, provide direction and shape the future of our industry.

A big thank you as well to Eva-Maria Schmidt and Catrin Bialek for guiding the evening.

DMEXCO is heading back to Cannes Lions! 🇫🇷

From June 22 to 26, we’re bringing the energy with us — co-hosting selected events during the Cannes Lions International Festival of Creativity.

From inspiring meetups to exclusive dinners, here’s where you can connect with us:

👉 Invite-only DMEXCO Dinner sponsored by Equativ:
An exclusive dinner aboard a private yacht, bringing together selected guests for meaningful conversations, high-level networking and a special evening on the Mediterranean.
🗓 June 25

👉 Kantar Lunch moderated by our DMEXCO host Verena Gründel:
A relaxed lunch setting for fresh perspectives, meaningful exchange and conversations around the topics shaping marketing and media.
🗓 June 24, 2:30 PM – 4:00 PM

👉 MMA Global CONNECT CANNES Networking Cocktail:
An evening networking format designed to connect industry leaders, partners and the wider marketing community in Cannes.
🗓 June 24, 6:00 PM – 8:00 PM

Want to join us? Spots are limited, but the memories will be unforgettable. 🚀

Check out all information in the link in our comments.

Advert / AI makes marketing faster. But not necessarily better.

It takes real insights, real data, and real conversations to understand how marketing truly works.
That’s exactly what -Marco Spinosa’s new blog post on the DMEXCO Blog is all about.
If young marketers are to take on more responsibility in the future, they don’t need even more tools, content, and production pressure.

What they need are real case studies, real decisions, and spaces where they can see what really happens behind the scenes of strong campaigns - including all the things that went wrong and would never make it into a campaign’s promotional video.

That’s exactly what Cases is all about: lessons learned from real campaigns, including x & Charlotte, Amsterdam x , Wrigley’s Extra, and and many others.

Read it now on the DMEXCO Blog.

Link in the comments.

This year, the ADC Festival 2026 is all about Creative Impact.

In June, Hamburg will once again become a stage for ideas that shape the future.

On June 10, a curated program of keynotes, panels and masterclasses offers insights from leading voices in the industry. On June 11, the ADC Award Shows celebrate the year’s most outstanding work.

Save your tickets now and be there! Link in Comments.

Super Early Bird = SOLD OUT. 🚨

The demand is real and we’re now just about to switch to Early Bird tickets at €179 (instead of €299 regular price).

If you’ve been waiting, this is your window! ⏰

Grab your Early Bird ticket now!

👉 Ticket link in the comments.

Impulse buys? Not so much. Careful consideration? Definitely! 👀

“Price comparison is evolving from a ‘nice-to-have’ to a genuine decision-making tool.”
That’s the perspective billiger.de is bringing to . As buying journeys become more considered, smart purchasing decisions are moving to the center of E-commerce.

Thanks to Vera Vujevic, Teamlead Marketing at billiger.de, for sharing this with us.
See you at . 🚀

No ticket yet? Check out the link in the comments.

We brought DMEXCO energy to a Zurich terrace at sunset — and honestly? That was one of those evenings you wish they'd last a little longer. 🌞

For the very first DMEXCO Pre-Game in Switzerland, our host Verena Gründel met with the Swiss digital community for an evening that felt less like networking and more like the kind of conversations you actually wish conferences had more of.

No rush, no stage pressure, no empty buzzwords. Only interested people, different perspectives and a lot of excitement for where this industry is heading. ✨

And somewhere between drinks, sunset and commerce talk, one thing became pretty obvious: Zurich definitely deserves a permanent spot on the DMEXCO map now. 🇨🇭

Thanks to everyone who joined us. Cologne is next. 😎 See you there!