SAS Czech Republic

For 50 years, SAS has helped organizations around the world make better decisions through data, analytics and AI.

We’re honored to see SAS and CEO Jim Goodnight featured on the Forbes cover during this milestone anniversary year — highlighting not only where we’ve been, but where we’re headed next in the era of AI.

Click through to read the full Forbes piece: http://2.sas.com/6189B8WHzX

What does it take to engage hundreds of millions of fans globally? At 2026, Liverpool Football Club shared what’s behind it 👇

⚡ Scale without the chaos
⚡ Real-time, next-best decisions
⚡ From “one-size-fits-all” ➝ personal, relevant experiences

“We’re not just a football club – we’re multiple businesses in one.”

With SAS Customer Intelligence 360, LFC is connecting every touchpoint to create smarter fan journeys.

👉 Catch the full session here: http://2.sas.com/6184B8nIDa

How Liverpool FC Uses AI to Deepen Fan Connection Worldwide In sports, every decision happens in real time, and emotions run high. In this session, you’ll see how SAS partners with Liverpool Football Club to use AI-po...

SAS is built on a foundation of trust; we continue to shape the future of AI.

SAS co-founder and CEO Jim Goodnight: “From the very beginning, our goal was simple: help people make better decisions they can trust. Technology has changed dramatically over the last 50 years, but our commitment to trust, accountability and respect for people has not. Those principles will continue to guide SAS as we help customers thrive in the next era of data and AI.” http://2.sas.com/6181BBwN85

AI-driven martech + Liverpool Football Club = A winning combination. As part of our multiyear partnership, LFC deploys SAS Customer Intelligence 360, alongside the advanced data, analytics, and modeling of SAS Viya, to deliver relevant, timely and personalized digital fan experiences for supporters – connecting LFC fans anywhere in the world. http://2.sas.com/6183BBw20b

Liverpool FC and SAS will deliver more personalized, real-time digital fan experiences with AI Liverpool FC (LFC) will use artificial intelligence (AI) and data analytics from SAS to transform how it engages digitally with its supporters

SAS Executive Vice President and Chief Technology Officer, Bryan Harris will bring a clear, grounded perspective about how organizations can turn data, AI and emerging technologies into real-world application during SAS Innovate 2026.

As an architect behind SAS’ technology vision, Bryan blends deep technical leadership with a strong commitment to trusted, responsible innovation.

You’ll get to hear what’s shaping the next chapter of enterprise technology and how leaders can tackle what’s ahead with confidence. http://2.sas.com/6188BBKLYO

SAS Innovate starts today at the Ga***rd Texan in Grapevine, TX.

Join us at the conference where leaders, users and partners come together to learn and level up. We are going to deliver the hands-on skills and strategic insights your team needs to drive real business value from data and AI.

Can’t make it in person? The Digital Pass keeps you connected wherever you are. 🌍

👉 http://2.sas.com/6186BB12cn

📊 Data, AI, and sports – a game-changing combination ⚽

At the SAS Innovate conference, there will be no shortage of inspiring real-world examples of how data and AI are transforming industries - including the world of sports.

Bas Hakvoort, Data Scientist at the Royal Netherlands Football Association (KNVB), will share the story behind the famous “Orange Wave” created by fans of the Netherlands national team.

⚽ How to create a consistent fan experience across multiple touchpoints
⚽ How to combine analytics with real-time communication
⚽ How sports organizations measure and increase fan engagement

It’s a great example of how technology and data can help build strong, lasting relationships.


📆 May 19, 2026
📍 Warsaw | LookUp! | Skyliner Building
🔗 Learn more: http://2.sas.com/6189B64d8x

✨ 50 years ago, it all began - and a lot has changed since then. ✨

From advanced statistics to pioneering analytics, and now to today’s world of AI, SAS has remained focused on one thing: helping turn data into decisions you can trust.

Over the years, SAS technology has supported a wide range of industries - from finance and the public sector to manufacturing, retail, healthcare, and education. It has helped detect fraud, better understand customers, and make smarter decisions where it truly matters.

Today, we’re entering the next chapter. And while the tools continue to evolve, one thing stays the same: an approach grounded in responsibility, transparency, and real value. Because data is more than just numbers - it’s about real decisions and their consequences.

👉 Discover what’s next: http://2.sas.com/6187B64dGx