Spectra
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Spectra is the world's best-value creative production, transcreation and marketing localisation agenc
We are a global transcreation and production agency known for efficiently magnifying marketing communications across all post-creative services.
25/07/2022
Spectra has become a part of something amazing!🤩 This page will therefore be merged with Dentsu Creative's page very soon. Thanks for your support and stay tuned!⏳
04/05/2021
First dynamic OOH in the Czech Republic by our colleagues from Isobar Czech Republic and Dentsu Czech Republic for Sazkabet! Get in touch if you want to know more!
MetroZoom vytvořil pro Sazkabet první dynamickou OOH reklamu v Česku - Marketing & Media Live přenos stavu fotbalového nebo hokejového zápasu, času, skóre a hlavně kurzu, to vše v reálném čase mohou cestující sledovat na digitálních CLV v pražském metru.
Big congratulations to our colleagues Hana Kudrnáčová and Miroslav Věšín from Isobar Czech Republic to Silver at Young Lions Česká republika 2021! We are so proud of you!
06/04/2021
Na ceskem trhu vznikla nova agentura Dentsu McGarryBowen, prectete si rozhovor s jejimi zakladateli Tom Preněk a Vašek Krejčí a nevahejte se jim ozvat! 🤙
10/03/2021
Do you overpay for production? Discover several tips to ensure that your advertising production costs are on track.
Production decoupling: What to Be Aware of The next highest cost, after media, is advertising production, including TV, digital, social media, print and broadcast.
11/02/2021
10 key points to know before decoupling production. Is production decoupling right for your business? Read our blog and find out more.
10 Key Points to Know before Decoupling Production Implementing production decoupling practices can be a big change for stakeholders. This approach will dismantle many of the working conditions between markets, agencies, suppliers and so on.
28/01/2021
Multilingual marketing is vital in reaching new audiences, helping to increase sales and bolster growth. Read our new blog post to find out more.
What is Multilingual Marketing Multilingual marketing is vital in reaching new audiences, helping to increase sales and bolster growth. An exponential number of users can be reached in communicating to new markets in comparison to only marketing to a brand’s home country.
19/01/2021
Years of building a brand can be squandered if the use of the brand elements is not taken seriously. Check our latest blog and learn more about protecting your brand.
Why is Brand Guardianship so Important Brand guardianship is key to ensuring the brand remains valuable and their investment is not lost. Years of building a brand can be squandered if the use of the brand elements is not taken seriously.
07/01/2021
Wondering about the origins of Transcreation and whose needs triggered its existence? Read our blog to find out more.
The History of Transcreation The concept of transcreation is relatively new in the translation industry, gaining its registered trademark in 2000. The term was first used in the 1960s and 1970s in reference to creative translation services.
04/01/2021
There has been a growing trend in production decoupling regarding how companies collaborate with their branding and creative production agencies. Read our blog and find out more.
The New Era of Production Decoupling As production decoupling models progressed, production houses began offering their services directly to clients, arguing that direct collaboration would guarantee centralised management, consistency throughout the brand and measurable efficiency.
21/10/2020
Wondering about the origins of Production Decoupling and whose needs triggered its existence? Read our blog to find out more.
The History of Production Decoupling Production decoupling began in Europe in the 1990s and was, originally, only for print services. As marketers began comparing agency production costs, they started to identify low-cost solutions in segmenting certain services.
For our new insurance account encompassing 13 markets across all media channels, we are looking for an experienced Artworker (Desktop Publisher; DTP) who will be producing graphic content from supplied assets/key visuals. In practical terms, you will be expected to use brand guidelines to generate marketing collateral across multiple mediums, predominantly print, including brochures, leaflets, press, OOH, POS, exhibition stands, internal communications in various languages to name but a few.
This role would suit someone used to high volume multi-language type work. We expect in-depth knowledge of print production (pre-press processes) and Adobe Creative Suite – mainly InDesign, Photoshop and Illustrator. English speaking is a requirement, additional language is a plus. Start in October. Find more info at: https://www.welcometothejungle.com/en/companies/dentsu-aegis-network/jobs/spectra-artworker_praha
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The world’s best-value creative production, transcreation and marketing localisation agency.
Spectra is the world's best-value creative production, transcreation and marketing localisation agency that matches your passion for your brand.
We help brands feel at home. Anywhere.
We adapt advertising messaging – transcreating and localising marketing collateral and content so it’s relevant geographically: tailored to each individual culture, language, and media. And produce individual assets and executions that match each media channel’s unique specification.
Sometimes, our model is called ‘production decoupling’. We simply call it centralising. And by focusing all this activity in one place, we deliver value for money advertising and marketing. In fact, we can save you at least 40% compared to other agencies.
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Adresa
Argentinska 1610/4
Praha
17000