FxLab

We are witnessing a time of change: women are breaking the glass ceilings of society, and younger generations are refusing to play by the old rules. Global digital innovation agency F(x)Lab will continue collaborating with the House of KARL LAGERFELD to renew more digital assets. Inheriting Mr. Lagerfeld’s phenomenal passion, curiosity and creativity, we are transforming KARL LAGERFELD into the armor they could wear to make the changes. The legend lives on and Karlism is its name.

Powered by F(x)Lab’s technology, users can cruise freely in the WeChat Mini Program. Here they enjoy the details of clothing, comprehend the concept of the collection, and order products and services that reflect their individuality. This nuanced brand vibe shapes the lifestyle of the audience, as Mr. Lagerfeld said: “I design like I breathe. You don’t ask to breathe. It just happens.”

The WeChat Mini Program uses Karl Lagerfeld’s favorite black-and-white colorway, with the Kameo logo and his signature decorated. The brand awareness module integrates Mr. Lagerfeld’s biography, quotes and sketches, giving users a memory palace to thoroughly explore Karlism. The layout is neatly divided, just like his couture silhouettes; the interaction experience is delightfully smooth, just like the model steps of a runway in Paris.

Based on our Vibe Design, F(x)Lab produces a WeChat Mini Program that speaks the design language of many different fashion styles at the same time. It stands for Karl Lagerfeld, but also for the global fashion world. It is both one-of-a-kind and all-encompassing. This subtle sense of contradiction interprets the consistent brand gene of KARL LAGERFELD, the originator of fashion collaborations.

Officially entering China in 2013, KARL LAGERFELD positioned itself in the affordable luxury market. In recent years, the House has accelerated the process of digital transformation by appointing F(x)Lab to reshape the KARL LAGERFELD WeChat Mini Program. In this manner, the House is committed to exploring the WeChat ecosystem and reaching the audience of millennials and Gen Z.

In March 2022, the new version of the KARL LAGERFELD WeChat Mini Program designed and developed by F(x)Lab was officially launched. KARL LAGERFELD and F(x)Lab co-produced this charismatic digital asset in 60 workdays. Our modern design presents a casual expression of Parisian Chic and continues to write the legend created by Karl Lagerfeld, the “Kaiser” of fashion.

The Zegna Group has been listed on the New York Stock Exchange on December 20, 2021. F(x)Lab and the new version of the Zegna WeChat Mini Program witnessed the beginning of a new chapter in Zegna’s history. In the near future, F(x)Lab will update more digital assets of the Zegna group and unlock our road to tomorrow.

Starting from the new brand identity of Zegna, F(x)Lab promotes design innovation through two aspects: a simplified visual expression and a clear content classification. Users can taste the breathing sense of the layout through photos and videos, and explore the latest collections in a more immersive scene without a thought. This experience arouses the emotional resonance of the viewer’s senses and cognition.

Zegna released a new logo and brand identity system on November 30, 2021. F(x)Lab applies it in the UI/UX design for the new version of the Zegna WeChat Mini Program. The double-stripe signifier and the Zegna Vicuña/Warm Black color palette develop a bright and vivid sense of modernity to the pragmatic and rigorous tone. The style contrast between the two Chinese fonts Song and Hei also echoes the inherent tension of the serif Zegna logotype and the sans-serif Helveesti typography.

Based on our long-term insights into China’s digital ecosystem and experience in digital product design & development, F(x)Lab proposes to start an innovative journey of Zegna’s digital assets in China with the Zegna WeChat Mini Program as the preface. Digital products like WeChat Mini Programs powered by our Vibe Design lay the foundation for Zegna’s digital leap in the upcoming days.

The growing luxury purchasing power of millennials and Gen Z, as well as the COVID-19 pandemic, prompted Zegna to accelerate its digital transformation. The brand focuses on the Asian market and explores the WeChat ecosystem whose monthly active users exceed 1.26 billion. In this regard, Zegna appointed global digital innovation agency F(x)Lab to reshape the Zegna WeChat Mini Program.

In November 2021, the new version of the Zegna WeChat Mini Program designed by F(x)Lab was officially launched. F(x)Lab and Zegna, an Italian luxury fashion house, co-produced this aesthetically avant-garde digital product in 30 workdays. It reshapes the brand recognition of luxury and leisure with a more youthful sense. It also witnessed the NYSE listing of the Zegna Group in December 2021.