Origin

Congratulations to our client Cherokee Nation Sallisaw Creek Park on their recent opening. A brand new, one-of-a-kind campground located in eastern Oklahoma on the Cherokee Nation, CNSCP is rooted in Cherokee tradition and culture, while also offering state-of-the-art amenities and outdoor activities from hiking to horseback riding to fishing and so much more.

https://www.sallisawcreekpark.com/

Origin is excited to partner with Salomon Running on a run campaign to help reinforce them as leaders in the category and as a brand that shapes the future of sport & culture.

𝐖𝐢𝐥𝐥 𝐀𝐈 𝐫𝐞𝐜𝐨𝐦𝐦𝐞𝐧𝐝 𝐲𝐨𝐮𝐫 𝐫𝐞𝐬𝐨𝐫𝐭?

AI is no longer on the horizon, it’s here and for resort leaders the real question is how to use it to stay ahead. Guests are already leaning on AI to research destinations, make decisions, and even book experiences. That shift has major implications for outdoor and travel brands, where visibility inside AI models could make the difference between being recommended or overlooked.

Check out our interview with Origin’s Digital Marketing Specialist David Kenworthy & Michael Rueckert, Head of Marketing at Snowbasin Resort and founder of Centium.

https://www.originoutside.com/insights/will-ai-recommend-your-resort

We're excited to partner with Stio on both brand and product campaigns that capture the spirit of this iconic outdoor apparel brand.

We can’t wait to show you what we've been working on!

A huge congratulations to our clients at Western National Parks for the launch of the revitalized WNP brand, identity, and website!

Check it out at: www.wnp.org

A project that has been in the works for nearly a year, it is amazing to see this organization transition from a classic not-for-profit into a modern brand, helping consumers connect with National Parks.

As a nonprofit partner of the National Park Service since 1938, their purpose has always been to support partner parks and enhance the park experience. The renewed vision brings a focus to supporting parks enthusiasts by offering trip planning inspiration and destination storytelling, and deepening community engagement and support for parks through retail, publishing, and philanthropy.

Origin is excited to be working with adidas TERREX on a new campaign to be released this Spring. Stay tuned for more!

In 2025, influencer and content creator marketing remain hotly debated topics amongst content marketers. To help gain some newfound clarity on the subject, we sat down with Patrick Crawford, founder and president of Cadence Media Strategy, to gain some insight into what these relationships are, how to approach them, and how they can be effective in the short and long term.

Read interview online: https://www.originoutside.com/insights/influencers-vs-content-creators-whos-winning-in-25

A Digital Gateway to Pura Vida...
🌴🥭🌞
Costa Rica is a country of unmatched diversity—lush rainforests, pristine beaches, and vibrant cities, each offering something unique. But with so much to explore, visitors often need help navigating the incredible variety of experiences. The challenge? Creating a digital destination that captures the essence of Costa Rica while simplifying the journey for travelers.

Read our case study online: https://www.originoutside.com/work/visit-costa-rica-a-digital-gateway-to-pura-vida

We’re stoked to partner with Crystal Mountain Michigan to create a fresh new website that captures the magic of this iconic destination! Stay tuned for something truly inspiring.

We're looking for Alberta-based Content Producers who live and breathe the outdoors. If you're fueled by dirt trails, and have a knack for creating social-first content for outdoor brands, we want to hear from you!

Apply here: https://forms.gle/8jiBGdes7vrmUt3X9