Abeego

Abeego is Closed.

Seventeen years ago, I had a simple, radical idea: fresh food is alive, it needs to breathe. From that spark came Abeego, the world’s first Beeswax Wrap. Together, we proved it worked. We showed millions that breathable storage keeps food alive longer. We sparked a movement that changed kitchens and started conversations about fresh food that never would’ve existed.

This chapter is closed, but the mission is not. Keep Food Alive isn’t an idea I’m letting go of. KFA is my life’s work. I’m taking everything I’ve learned; every test, every discovery, every question, and moving forward.

Thank you for believing in me and trusting Abeego. Together, we made history.

With love,
Toni Desrosiers

Want to see what’s next, or even shape it with me? Let’s stay in touch!

LinkedIn:
Instagram:
Substack:

How to Keep Cherries Firm.

If you missed the Cherry Deep Five where we test cherries stored three ways check out our highlights. It’s all there!

Will it be dull, flat and rubbery or bright, sweet and crisp? The stem knows!

Stem health is my fav vitality indicator for cherries because it doesn’t matter what variety you’re buying. Some other freshness indicators like gloss, firmness and appearance can vary and since the cherry varietal may not be listed on the bag they can be less reliable methods to find the best tasting cherry.

I hope this series ensures you leave tasteless cherry at the store and only bring home the ones bursting with taste (and life)!

Keep Food Alive,
Toni