Signpost Communications

Great news for fundraisers... who doesn't like to see a drop in prices?

Admail postage prices drop for DM Fundraising in 2015. | Primedata Admail rate reduction of 3.5% for fundraisers

Have to like the simple answer...

Weather-triggered marketing for direct mail | Primedata What’s the best time to drop your direct mail? I get asked that question a lot. Here’s the simple answer: when the recipient is already thinking about your message or experiencing the problem you can solve.

The deadline to enter has been extended to this Friday, insurance and finance industry friends!

Insurance & Financial Communicators Association Thank you for your interest in our awards competition. Please fill out this form to register. If you require any additional information or have any questions please contact our office at 602-350-0717 or [email protected].

"Strive not to be a success, but to be of value."

Thank you Dire Consulting (oh, and Albert Einstein). You've just helped me write my new mission statement for my business...

Twitter / direconsulting: "Strive not to be a success, ... Instantly connect to what's most important to you. Follow your friends, experts, favorite celebrities, and breaking news.

Like this idea, from Dire Consulting...

Twitter / direconsulting: Gone are the days of the trifold ... Instantly connect to what's most important to you. Follow your friends, experts, favorite celebrities, and breaking news.

Remember thinking you were NEVER going to use the post again last December? Turns out, that's not the way to go...

Canada Post rate increase - what not to do | Primedata As with most things in life, it’s great to have an idea of what to do to beat the recent postal rate increase. But what not to do is just as important.

What are the 5 most powerful words? This article tells you...
http://www.ragan.com/Main/Articles/46649.aspx

Why some words persuade better than others What's actually going on in the brain when it processes language? If different words affect the mind in different ways, which are more persuasive than others?

I like Inbound Marketers' quote of the day...
"Marketers: Make love, not spam"

Out of ideas for your blog, website or social media? These are great starting points from Mike Brown...
http://thesocialmediamonthly.com/blog-topic-ideas-social-media-content-strategy-for-a-large-b2b-company/

Blog Topic Ideas: Social Media Content Strategy for a Large B2B Company Blog Topic Ideas: Social Media Content Strategy for a Large B2B Company By Mike Brown We were wrapping up the current phase of a corporate communications strategy planning effort for a large B2B co

This used to have a funny name. It's now called the Customer Focus Calendar, which is a lot less fun to say. Either way, it's a great tool to test how you sound to your customers -- customer-focussed or self-focussed.
http://www.futurenowinc.com/wewetext.htm

We We Calculator – measure your copy for customer focus | FutureNowInc.com As proud as you may be of your company and your product or service, most customers only care about how well you can help them meet their wants and needs. If you want more of them to buy, your focus has to be on your customer. How do you communicate that to them? With the words you use on your site. ...

When I need inspiration, here's a great site...http://www.goldengirlfinance.com

A financial voice for women | Golden Girl Finance Golden Girl Finance

Delta Airlines has figured out what works -- a bit of a sense of humour and quirkiness means people will actually watch, and it doesn't take away from the professionalism ...http://www.ragan.com/Main/Articles/45954.aspx #

Delta's funny in-flight safety videos go viral | Articles | Main The airline took something passengers often ignore and made it into videos people are clamoring to watch and share. It lands the message while promoting the brand.